A data profile of the people who buy, follow and care about Skin in Sweden — modelled from more than twelve digital signal sources. Skin has an estimated audience of 1,973,282 people in Sweden.
Skin has an estimated audience of 1,973,282 people in Sweden. 77.9% are female, 22.1% are male, average age 45.1. Top brand affinities: Elgiganten, Sveriges Television, Swedbank, Tattoos, Hair products.
Top brand affinities include Elgiganten, Sveriges Television, Swedbank, with strongest over-indexing on Elgiganten (1.69× the country average).
Demographically, the Skin audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Skin fan in Sweden is more female, around 45.1 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Skin profile in Sweden.
77.9% are female, 22.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 45.1 |
| Estimated audience size | 1,973,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Skin audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 4.12× | ||
| 02 | Anti-aging cream | Beauty & Wellness | 3.34× | ||
| 03 | Tattoos | Fashion & Accessoires | 3.08× | ||
| 04 | Hair products | Beauty & Wellness | 2.39× | ||
| 05 | Bracelet | Fashion & Accessoires | 2.31× | ||
| 06 | Sunglasses | Fashion & Accessoires | 2.31× | ||
| 07 | Fiction books | Literature | 2.09× | ||
| 08 | Happiness | Health | 2.01× | ||
| 09 | Intersport | Shopping | 1.97× | ||
| 10 | Dogs | Pets & Animals | 1.89× | ||
| 11 | Spas | Beauty & Wellness | 1.80× | ||
| 12 | Shoes | Fashion & Accessoires | 1.74× | ||
| 13 | Scandinavia | Travel & Leisure | 1.71× | ||
| 14 | Elgiganten | Shopping | 1.69× | ||
| 15 | Lindex | Fashion & Accessoires | 1.65× | ||
| 16 | Internet & Social Media | 1.63× | |||
| 17 | Cosmetics | Beauty & Wellness | 1.55× | ||
| 18 | Swedbank | Business & Career | 1.54× | ||
| 19 | Mobile phones | Technology & Electronics | 1.51× | ||
| 20 | Sveriges Television | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.21× | |
| Community Orientation | OPEN | 1.63× | |
| Pet Ownership | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.97× | |
| Healthy Lifestyle | BALANCE | 1.03× | |
| Individualism | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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