A data profile of the people who buy, follow and care about Skin in Finland — modelled from more than twelve digital signal sources. Skin has an estimated audience of 890,544 people in Finland.
Skin has an estimated audience of 890,544 people in Finland. 82.0% are female, 18.0% are male, average age 46.6. Top brand affinities: Finnair, Google, Happiness, Hair products, Helsinki.
Top brand affinities include Finnair, Google, Happiness, with strongest over-indexing on Finnair (1.85× the country average).
Demographically, the Skin audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Skin fan in Finland is more female, around 46.6 years old, with strong Extroversion tendencies and a notable affinity for Finnair.
The key figures that characterise the Skin profile in Finland.
82.0% are female, 18.0% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 46.6 |
| Estimated audience size | 890,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Skin audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 3.95× | ||
| 02 | Tattoos | Fashion & Accessoires | 2.78× | ||
| 03 | Hairstyle | Beauty & Wellness | 2.49× | ||
| 04 | Hair products | Beauty & Wellness | 2.33× | ||
| 05 | Desserts | Food & Beverages | 2.07× | ||
| 06 | Happiness | Health | 2.00× | ||
| 07 | Internet & Social Media | 1.92× | |||
| 08 | Spas | Beauty & Wellness | 1.88× | ||
| 09 | Finnair | Travel & Leisure | 1.85× | ||
| 10 | Shoes | Fashion & Accessoires | 1.85× | ||
| 11 | Dogs | Pets & Animals | 1.83× | ||
| 12 | Intersport | Shopping | 1.79× | ||
| 13 | Danske Bank | Business & Career | 1.68× | ||
| 14 | Stockmann | Shopping | 1.68× | ||
| 15 | Kitchen | Home & Garden | 1.68× | ||
| 16 | Nature | Home & Garden | 1.63× | ||
| 17 | Apartment | Business & Career | 1.63× | ||
| 18 | Cosmetics | Beauty & Wellness | 1.61× | ||
| 19 | Helsinki | Travel & Leisure | 1.53× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.03× | |
| Community Orientation | OPEN | 1.65× | |
| Indulgence | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.99× | |
| Risk Appetite | THRILL | 0.99× | |
| Spirituality | BALANCE | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.