A data profile of the people who buy, follow and care about Skin in Belgium — modelled from more than twelve digital signal sources. Skin has an estimated audience of 1,729,200 people in Belgium.
Skin has an estimated audience of 1,729,200 people in Belgium. 73.7% are female, 26.3% are male, average age 43.9. Top brand affinities: Kruidvat, Hair products, Psychology, Skin care, Spas.
Top brand affinities include Kruidvat, Hair products, Psychology, with strongest over-indexing on Kruidvat (1.54× the country average).
Demographically, the Skin audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Skin fan in Belgium is more female, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Skin profile in Belgium.
73.7% are female, 26.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 43.9 |
| Estimated audience size | 1,729,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Skin audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 3.21× | ||
| 02 | Skin care | Beauty & Wellness | 2.25× | ||
| 03 | Manicure | Beauty & Wellness | 2.15× | ||
| 04 | Leather | Fashion & Accessoires | 2.05× | ||
| 05 | Bracelet | Fashion & Accessoires | 1.91× | ||
| 06 | Hair care | Beauty & Wellness | 1.86× | ||
| 07 | ICI Paris XL | Shopping | 1.82× | ||
| 08 | Self care | Health | 1.79× | ||
| 09 | Personal care | Health | 1.76× | ||
| 10 | Hair products | Beauty & Wellness | 1.69× | ||
| 11 | Spas | Beauty & Wellness | 1.68× | ||
| 12 | Weddings | Kids & Family | 1.68× | ||
| 13 | Hairstyle | Beauty & Wellness | 1.66× | ||
| 14 | HEMA | Shopping | 1.66× | ||
| 15 | Desserts | Food & Beverages | 1.61× | ||
| 16 | Psychology | Business & Career | 1.58× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.55× | ||
| 18 | Kruidvat | Shopping | 1.54× | ||
| 19 | Amsterdam | Travel & Leisure | 1.51× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.82× | |
| Mindfulness | BALANCE | 1.45× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.98× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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