A data profile of the people who buy, follow and care about Cosmetics in Malaysia — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 6,704,349 people in Malaysia.
The average Cosmetics fan in Malaysia is 38.4 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Sheikh Hasina, DrMAZA.com, with strongest over-indexing on Sheikh Hasina (1.59× the country average).
Demographically, the Cosmetics audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.
The typical Cosmetics fan in Malaysia is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Sheikh Hasina.
The key figures that characterise the Cosmetics profile in Malaysia.
56.6% are female, 43.4% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 38.4 |
| Estimated audience size | 6,704,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Cosmetics audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
Where the Cosmetics audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~3M | 1.65× | |
| 02 | Kuala Lumpur | ~2M | 1.60× | |
| 03 | Penang | ~600K | 1.51× | |
| 04 | Perak | ~600K | 1.16× | |
| 05 | Johor | ~1M | 1.09× | |
| 06 | Sarawak | ~600K | 1.02× | |
| 07 | Sabah | ~600K | 0.99× | |
| 08 | Negeri Sembilan | ~300K | 0.99× | |
| 09 | Kedah | ~400K | 0.98× | |
| 10 | Kelantan | ~300K | 0.98× | |
| 11 | Malacca | ~200K | 0.98× | |
| 12 | Labuan | ~50K | 0.95× | |
| 13 | Perlis | ~90K | 0.92× | |
| 14 | Pahang | ~300K | 0.89× | |
| 15 | Putrajaya | ~30K | 0.89× | |
| 16 | Terengganu | ~200K | 0.84× |
The strongest cross-interests of the Cosmetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DrMAZA.com | Internet & Social Media | 1.88× | ||
| 02 | Sheikh Hasina | Politics & Society | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.05× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Need for Security | CONSERVATISM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.69× | |
| Individualism | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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