A data profile of the people who buy, follow and care about Cosmetics in Australia — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 9,658,852 people in Australia.
The average Cosmetics fan in Australia is 41.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the Cosmetics profile in Australia.
68.8% are female, 31.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 41.8 |
| Estimated audience size | 9,658,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Cosmetics audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
Where the Cosmetics audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~4.5M | 1.32× | |
| 02 | Victoria | ~3.5M | 1.21× | |
| 03 | Queensland | ~2.5M | 1.08× | |
| 04 | Australian Capital Territory | ~200K | 1.07× | |
| 05 | South Australia | ~800K | 1.02× | |
| 06 | Northern Territory | ~80K | 0.94× | |
| 07 | Western Australia | ~1M | 0.93× | |
| 08 | Tasmania | ~200K | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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