A data profile of the people who buy, follow and care about Eyebrow in Australia — modelled from more than twelve digital signal sources. Eyebrow has an estimated audience of 1,990,566 people in Australia.
The average Eyebrow fan in Australia is 40.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Underwater diving, Eye liner, Mascara, with strongest over-indexing on Underwater diving (4.63× the country average).
Demographically, the Eyebrow audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Eyebrow fan in Australia is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Underwater diving.
The key figures that characterise the Eyebrow profile in Australia.
86.3% are female, 13.7% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 86.3% |
| Male | 13.7% |
| Average age | 40.6 |
| Estimated audience size | 1,990,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Eyebrow audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.0% |
| Japan | 11.6% |
| China | 8.8% |
Where the Eyebrow audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~20K | 1.15× | |
| 02 | Queensland | ~500K | 1.05× | |
| 03 | Victoria | ~600K | 1.03× | |
| 04 | Western Australia | ~200K | 1.02× | |
| 05 | Tasmania | ~40K | 1.00× | |
| 06 | South Australia | ~100K | 0.94× | |
| 07 | Australian Capital Territory | ~40K | 0.90× | |
| 08 | New South Wales | ~600K | 0.86× |
The strongest cross-interests of the Eyebrow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty tips | Beauty & Wellness | 5.55× | ||
| 02 | Eye shadow | Beauty & Wellness | 4.81× | ||
| 03 | Eye liner | Beauty & Wellness | 4.74× | ||
| 04 | Underwater diving | Sports | 4.63× | ||
| 05 | Lip gloss | Beauty & Wellness | 4.55× | ||
| 06 | Mascara | Beauty & Wellness | 4.46× | ||
| 07 | Makeup brush | Beauty & Wellness | 4.37× | ||
| 08 | Artificial nails | Beauty & Wellness | 4.18× | ||
| 09 | Health And Beauty | Beauty & Wellness | 3.94× | ||
| 10 | Nail salon | Beauty & Wellness | 3.94× | ||
| 11 | Lip | Beauty & Wellness | 3.85× | ||
| 12 | Makeup Tutorials | Beauty & Wellness | 3.82× | ||
| 13 | Beauty & Fashion | Beauty & Wellness | 3.80× | ||
| 14 | Lipstick | Beauty & Wellness | 3.63× | ||
| 15 | Nail polish | Beauty & Wellness | 3.50× | ||
| 16 | Eyelash extensions | Beauty & Wellness | 3.45× | ||
| 17 | Manicure | Beauty & Wellness | 3.44× | ||
| 18 | Waxing | Beauty & Wellness | 3.35× | ||
| 19 | Eyelash | Beauty & Wellness | 3.14× | ||
| 20 | Shampoo | Beauty & Wellness | 2.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.23× | |
| Luxury Orientation | PREMIUM | 1.20× | |
| Healthy Lifestyle | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.74× | |
| Need for Security | CONSERVATISM | 0.76× |
Eyebrow has an estimated audience of 1,990,566 people in Australia, concentrated in New South Wales and Victoria.
86.3% of Eyebrow fans are female, 13.7% are male, with an average age of 40.6 years.
Eyebrow fans show strongest brand affinity for Underwater diving (4.63×), Eye liner (4.74×), and Mascara (4.46×) over the country average.
Eyebrow fans in Australia are most concentrated in New South Wales (reach ~600K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Eyebrow itself, the audience over-indexes on Eye liner (4.74×), Mascara (4.46×), Eye shadow (4.81×), and Health And Beauty (3.94×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Eyebrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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