A data profile of the people who buy, follow and care about Eyelash in Australia — modelled from more than twelve digital signal sources. Eyelash has an estimated audience of 2,029,962 people in Australia.
The average Eyelash fan in Australia is 39.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Eyelash extensions, Eyebrow, Mascara, with strongest over-indexing on Eyelash extensions (4.03× the country average).
Demographically, the Eyelash audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Eyelash fan in Australia is more female, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Eyelash extensions.
The key figures that characterise the Eyelash profile in Australia.
86.4% are female, 13.6% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 86.4% |
| Male | 13.6% |
| Average age | 39.5 |
| Estimated audience size | 2,029,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Eyelash audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 12.1% |
| China | 9.2% |
Where the Eyelash audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~20K | 1.15× | |
| 02 | Queensland | ~500K | 1.04× | |
| 03 | Victoria | ~600K | 0.99× | |
| 04 | South Australia | ~200K | 0.98× | |
| 05 | Western Australia | ~200K | 0.96× | |
| 06 | Tasmania | ~40K | 0.96× | |
| 07 | Australian Capital Territory | ~40K | 0.93× | |
| 08 | New South Wales | ~700K | 0.89× |
The strongest cross-interests of the Eyelash audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mascara | Beauty & Wellness | 4.04× | ||
| 02 | Eyelash extensions | Beauty & Wellness | 4.03× | ||
| 03 | Eye liner | Beauty & Wellness | 3.88× | ||
| 04 | Eye shadow | Beauty & Wellness | 3.72× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 3.58× | ||
| 06 | Makeup brush | Beauty & Wellness | 3.45× | ||
| 07 | Eyebrow | Beauty & Wellness | 3.34× | ||
| 08 | Foundation (cosmetics) | Beauty & Wellness | 3.19× | ||
| 09 | Health And Beauty | Beauty & Wellness | 3.07× | ||
| 10 | Hair removal | Beauty & Wellness | 2.91× | ||
| 11 | Hair coloring | Beauty & Wellness | 2.58× | ||
| 12 | Sephora | Shopping | 2.21× | ||
| 13 | Hair care | Beauty & Wellness | 1.81× | ||
| 14 | Mother's Day | Kids & Family | 1.67× | ||
| 15 | Handbags | Fashion & Accessoires | 1.59× | ||
| 16 | Dresses | Fashion & Accessoires | 1.56× | ||
| 17 | Skin care | Beauty & Wellness | 1.55× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Spas | Beauty & Wellness | 1.52× | ||
| 20 | Leather | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.55× | |
| Individualism | JOY | 1.34× | |
| Price Sensitivity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Risk Appetite | THRILL | 1.00× | |
| Career Orientation | POWER | 1.00× |
Eyelash has an estimated audience of 2,029,962 people in Australia, concentrated in New South Wales and Victoria.
86.4% of Eyelash fans are female, 13.6% are male, with an average age of 39.5 years.
Eyelash fans show strongest brand affinity for Eyelash extensions (4.03×), Eyebrow (3.34×), and Mascara (4.04×) over the country average.
Eyelash fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Eyelash itself, the audience over-indexes on Eyebrow (3.34×), Mascara (4.04×), Eye liner (3.88×), and Pinterest (1.52×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Eyelash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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