A data profile of the people who buy, follow and care about Sephora in Australia — modelled from more than twelve digital signal sources. Sephora has an estimated audience of 2,632,035 people in Australia.
The average Sephora fan in Australia is 38.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cotton On, Skin care, Princess Polly, with strongest over-indexing on Cotton On (2.86× the country average).
Demographically, the Sephora audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Sephora fan in Australia is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Cotton On.
The key figures that characterise the Sephora profile in Australia.
85.3% are female, 14.7% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 85.3% |
| Male | 14.7% |
| Average age | 38.2 |
| Estimated audience size | 2,632,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Sephora audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.5% |
| France | 6.1% |
| Italy | 6.0% |
Where the Sephora audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1M | 1.22× | |
| 02 | Victoria | ~1M | 1.22× | |
| 03 | Queensland | ~700K | 1.18× | |
| 04 | Australian Capital Territory | ~70K | 1.17× | |
| 05 | South Australia | ~200K | 1.04× | |
| 06 | Western Australia | ~300K | 1.01× | |
| 07 | Tasmania | ~40K | 0.62× | |
| 08 | Northern Territory | ~10K | 0.60× |
The strongest cross-interests of the Sephora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Princess Polly | Fashion & Accessoires | 3.45× | ||
| 02 | Natural skin care | Beauty & Wellness | 3.44× | ||
| 03 | Kookai | Fashion & Accessoires | 3.31× | ||
| 04 | The Iconic | Shopping | 3.08× | ||
| 05 | Skin care | Beauty & Wellness | 2.93× | ||
| 06 | Zimmermann | Home & Garden | 2.92× | ||
| 07 | Cotton On | Fashion & Accessoires | 2.86× | ||
| 08 | H&M | Shopping | 2.84× | ||
| 09 | Hair care | Beauty & Wellness | 2.57× | ||
| 10 | Personal care | Health | 2.29× | ||
| 11 | Country Road | Fashion & Accessoires | 2.15× | ||
| 12 | Beauty salons | Beauty & Wellness | 2.05× | ||
| 13 | Fragrances | Beauty & Wellness | 2.05× | ||
| 14 | Boutiques | Fashion & Accessoires | 1.95× | ||
| 15 | Hair products | Beauty & Wellness | 1.92× | ||
| 16 | Myer | Fashion & Accessoires | 1.85× | ||
| 17 | Spotlight (software) | Technology & Electronics | 1.83× | ||
| 18 | Kmart | Shopping | 1.73× | ||
| 19 | Cuisine | Food & Beverages | 1.68× | ||
| 20 | IKEA | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.67× | |
| Price Sensitivity | PREMIUM | 1.60× | |
| Extroversion | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.72× |
Sephora's target market in Australia covers an estimated 2,632,035 people, concentrated in New South Wales and Victoria.
85.3% of the Sephora audience are female, 14.7% are male, with an average age of 38.2 years.
Sephora fans show strongest brand affinity for Cotton On (2.86×), Skin care (2.93×), and Princess Polly (3.45×) over the country average.
Sephora fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Sephora itself, the audience over-indexes on Skin care (2.93×), Princess Polly (3.45×), Kookai (3.31×), and Natural skin care (3.44×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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