A data profile of the people who buy, follow and care about Skin care in Australia — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 4,934,723 people in Australia.
The average Skin care fan in Australia is 43.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Anti-aging cream, Princess Polly, Kookai, with strongest over-indexing on Anti-aging cream (3.35× the country average).
Demographically, the Skin care audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Skin care fan in Australia is more female, around 43.3 years old, with strong Creativity tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Skin care profile in Australia.
77.0% are female, 23.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 43.3 |
| Estimated audience size | 4,934,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Skin care audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
Where the Skin care audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1.5M | 1.09× | |
| 02 | Northern Territory | ~50K | 1.04× | |
| 03 | South Australia | ~400K | 1.03× | |
| 04 | New South Wales | ~2M | 1.02× | |
| 05 | Tasmania | ~100K | 1.00× | |
| 06 | Western Australia | ~600K | 0.97× | |
| 07 | Victoria | ~1.5M | 0.96× | |
| 08 | Australian Capital Territory | ~90K | 0.89× |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 3.35× | ||
| 02 | Princess Polly | Fashion & Accessoires | 2.90× | ||
| 03 | Facial | Beauty & Wellness | 2.76× | ||
| 04 | Kookai | Fashion & Accessoires | 2.73× | ||
| 05 | Moisturizer | Home & Garden | 2.67× | ||
| 06 | Zimmermann | Home & Garden | 2.67× | ||
| 07 | Natural skin care | Beauty & Wellness | 2.65× | ||
| 08 | Sephora | Shopping | 2.42× | ||
| 09 | Hair care | Beauty & Wellness | 2.16× | ||
| 10 | Ageing | Beauty & Wellness | 2.13× | ||
| 11 | Skirt | Fashion & Accessoires | 2.02× | ||
| 12 | Personal care | Health | 1.97× | ||
| 13 | Natural product | Food & Beverages | 1.89× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.73× | ||
| 15 | Dresses | Fashion & Accessoires | 1.72× | ||
| 16 | Women's clothing | Fashion & Accessoires | 1.69× | ||
| 17 | Country Road | Fashion & Accessoires | 1.68× | ||
| 18 | Skin | Beauty & Wellness | 1.63× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.51× | ||
| 20 | Hair products | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.36× | |
| Price Sensitivity | PREMIUM | 1.36× | |
| Design Affinity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Risk Appetite | THRILL | 0.60× | |
| Need for Security | CONSERVATISM | 0.60× |
Skin care has an estimated audience of 4,934,723 people in Australia, concentrated in New South Wales and Victoria.
77.0% of Skin care fans are female, 23.0% are male, with an average age of 43.3 years.
Skin care fans show strongest brand affinity for Anti-aging cream (3.35×), Princess Polly (2.9×), and Kookai (2.73×) over the country average.
Skin care fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Skin care itself, the audience over-indexes on Princess Polly (2.9×), Kookai (2.73×), Women's clothing (1.69×), and Facial (2.76×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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