A data profile of the people who buy, follow and care about Beauty salons in Australia — modelled from more than twelve digital signal sources. Beauty salons has an estimated audience of 6,308,558 people in Australia.
The average Beauty salons fan in Australia is 41.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Skin care, Women's clothing, Dresses, with strongest over-indexing on Skin care (1.89× the country average).
Demographically, the Beauty salons audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Beauty salons fan in Australia is more female, around 41.3 years old, with strong Creativity tendencies and a notable affinity for Skin care.
The key figures that characterise the Beauty salons profile in Australia.
76.0% are female, 24.0% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 41.3 |
| Estimated audience size | 6,308,558 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Beauty salons audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
Where the Beauty salons audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~70K | 1.21× | |
| 02 | Tasmania | ~200K | 1.10× | |
| 03 | Australian Capital Territory | ~100K | 1.02× | |
| 04 | New South Wales | ~2M | 0.96× | |
| 05 | Queensland | ~1.5M | 0.93× | |
| 06 | Western Australia | ~700K | 0.92× | |
| 07 | Victoria | ~1.5M | 0.88× | |
| 08 | South Australia | ~400K | 0.81× |
The strongest cross-interests of the Beauty salons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Princess Polly | Fashion & Accessoires | 2.26× | ||
| 02 | Kookai | Fashion & Accessoires | 2.06× | ||
| 03 | Zimmermann | Home & Garden | 2.04× | ||
| 04 | Eyelash | Beauty & Wellness | 1.99× | ||
| 05 | Facial | Beauty & Wellness | 1.93× | ||
| 06 | Skin care | Beauty & Wellness | 1.89× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 1.89× | ||
| 08 | Blouse | Fashion & Accessoires | 1.87× | ||
| 09 | Skirt | Fashion & Accessoires | 1.86× | ||
| 10 | Gown | Fashion & Accessoires | 1.79× | ||
| 11 | Sephora | Shopping | 1.77× | ||
| 12 | Bohemian style | Fashion & Accessoires | 1.76× | ||
| 13 | Hair care | Beauty & Wellness | 1.75× | ||
| 14 | Earring | Fashion & Accessoires | 1.73× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.71× | ||
| 16 | Boho-chic | Fashion & Accessoires | 1.65× | ||
| 17 | Dresses | Fashion & Accessoires | 1.63× | ||
| 18 | Knitting | Home & Garden | 1.60× | ||
| 19 | Swimsuit | Fashion & Accessoires | 1.54× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.29× | |
| Price Sensitivity | PREMIUM | 1.27× | |
| Design Affinity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Risk Appetite | THRILL | 0.63× | |
| Early Adopter Mentality | POWER | 0.63× |
Beauty salons has an estimated audience of 6,308,558 people in Australia, concentrated in New South Wales and Victoria.
76.0% of Beauty salons fans are female, 24.0% are male, with an average age of 41.3 years.
Beauty salons fans show strongest brand affinity for Skin care (1.89×), Women's clothing (1.53×), and Dresses (1.63×) over the country average.
Beauty salons fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Beauty salons itself, the audience over-indexes on Women's clothing (1.53×), Dresses (1.63×), Princess Polly (2.26×), and Skirt (1.86×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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