A data profile of the people who buy, follow and care about Earring in Australia — modelled from more than twelve digital signal sources. Earring has an estimated audience of 2,724,312 people in Australia.
The average Earring fan in Australia is 41.9 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Ring (jewellery), Pendant, Bracelet, with strongest over-indexing on Ring (jewellery) (2.44× the country average).
Demographically, the Earring audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Earring fan in Australia is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Ring (jewellery).
The key figures that characterise the Earring profile in Australia.
85.0% are female, 15.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 85.0% |
| Male | 15.0% |
| Average age | 41.9 |
| Estimated audience size | 2,724,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Earring audience comes from Australia.
| Country | Share |
|---|---|
| Japan | 11.9% |
| United States | 11.9% |
| China | 9.0% |
Where the Earring audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~900K | 1.12× | |
| 02 | Queensland | ~700K | 1.10× | |
| 03 | New South Wales | ~1M | 1.07× | |
| 04 | South Australia | ~200K | 1.05× | |
| 05 | Tasmania | ~60K | 0.98× | |
| 06 | Western Australia | ~300K | 0.96× | |
| 07 | Australian Capital Territory | ~50K | 0.95× | |
| 08 | Northern Territory | ~20K | 0.88× |
The strongest cross-interests of the Earring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indian wedding clothes | Fashion & Accessoires | 4.46× | ||
| 02 | Sari | Fashion & Accessoires | 3.48× | ||
| 03 | Beauty & Fashion | Beauty & Wellness | 3.26× | ||
| 04 | Pendant | Politics & Society | 2.96× | ||
| 05 | Jewelry design | Fashion & Accessoires | 2.88× | ||
| 06 | Wedding ring | Fashion & Accessoires | 2.51× | ||
| 07 | Ring (jewellery) | Fashion & Accessoires | 2.44× | ||
| 08 | Handmade jewelry | Fashion & Accessoires | 2.43× | ||
| 09 | Engagement ring | Fashion & Accessoires | 2.32× | ||
| 10 | Necklace | Fashion & Accessoires | 2.17× | ||
| 11 | Diamond | Fashion & Accessoires | 2.12× | ||
| 12 | Linen | Fashion & Accessoires | 2.06× | ||
| 13 | Bracelet | Fashion & Accessoires | 2.05× | ||
| 14 | Bridesmaid | Kids & Family | 2.04× | ||
| 15 | Designer clothing | Fashion & Accessoires | 2.01× | ||
| 16 | Skirt | Fashion & Accessoires | 1.96× | ||
| 17 | Gemstone | Fashion & Accessoires | 1.79× | ||
| 18 | Cotton | Fashion & Accessoires | 1.59× | ||
| 19 | Trousers | Fashion & Accessoires | 1.52× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.44× | |
| Tradition | CONSERVATISM | 1.38× | |
| Design Affinity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.86× | |
| DIY Mentality | THRILL | 0.87× |
Earring has an estimated audience of 2,724,312 people in Australia, concentrated in New South Wales and Victoria.
85.0% of Earring fans are female, 15.0% are male, with an average age of 41.9 years.
Earring fans show strongest brand affinity for Ring (jewellery) (2.44×), Pendant (2.96×), and Bracelet (2.05×) over the country average.
Earring fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Earring itself, the audience over-indexes on Pendant (2.96×), Bracelet (2.05×), Handmade jewelry (2.43×), and Skirt (1.96×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Earring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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