A data profile of the people who buy, follow and care about Bridesmaid in Australia — modelled from more than twelve digital signal sources. Bridesmaid has an estimated audience of 2,454,883 people in Australia.
Bridesmaid has an estimated audience of 2,454,883 people in Australia. 84.7% are female, 15.3% are male, average age 40.0. Top brand affinities: Wedding Planners, Wedding planner, IKEA, Handmade jewelry, Skin care.
Top brand affinities include Wedding Planners, Wedding planner, IKEA, with strongest over-indexing on Wedding Planners (5.84× the country average).
Demographically, the Bridesmaid audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Bridesmaid fan in Australia is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Wedding Planners.
The key figures that characterise the Bridesmaid profile in Australia.
84.7% are female, 15.3% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 84.7% |
| Male | 15.3% |
| Average age | 40.0 |
| Estimated audience size | 2,454,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Bridesmaid audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.1% |
| India | 10.6% |
| Japan | 10.1% |
The strongest cross-interests of the Bridesmaid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 5.84× | ||
| 02 | Wedding planner | Kids & Family | 4.85× | ||
| 03 | Wedding invitation | Home & Garden | 3.86× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 3.27× | ||
| 05 | Handmade jewelry | Fashion & Accessoires | 3.18× | ||
| 06 | Wedding ring | Fashion & Accessoires | 2.89× | ||
| 07 | Engagement ring | Fashion & Accessoires | 2.70× | ||
| 08 | Designer clothing | Fashion & Accessoires | 2.66× | ||
| 09 | Sephora | Shopping | 2.52× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 2.48× | ||
| 11 | H&M | Shopping | 2.35× | ||
| 12 | Hair care | Beauty & Wellness | 2.20× | ||
| 13 | Skin care | Beauty & Wellness | 2.05× | ||
| 14 | Personal care | Health | 2.00× | ||
| 15 | Discount stores | Shopping | 1.91× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.72× | ||
| 17 | Fragrances | Beauty & Wellness | 1.70× | ||
| 18 | Cocktail | Food & Beverages | 1.68× | ||
| 19 | IKEA | Home & Garden | 1.66× | ||
| 20 | Target Corporation | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.94× | |
| Luxury Orientation | PREMIUM | 1.78× | |
| Indulgence | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Spirituality | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bridesmaid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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