A data profile of the people who buy, follow and care about Handmade jewelry in Australia — modelled from more than twelve digital signal sources. Handmade jewelry has an estimated audience of 2,258,732 people in Australia.
The average Handmade jewelry fan in Australia is 41.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Jewelry design, Art jewelry, Pandora, with strongest over-indexing on Jewelry design (10.33× the country average).
Demographically, the Handmade jewelry audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Handmade jewelry fan in Australia is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Jewelry design.
The key figures that characterise the Handmade jewelry profile in Australia.
80.9% are female, 19.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 41.2 |
| Estimated audience size | 2,258,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Handmade jewelry audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 9.8% |
| India | 6.8% |
Where the Handmade jewelry audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~50K | 1.09× | |
| 02 | Northern Territory | ~20K | 1.08× | |
| 03 | Australian Capital Territory | ~50K | 1.00× | |
| 04 | South Australia | ~200K | 0.91× | |
| 05 | Victoria | ~600K | 0.89× | |
| 06 | Queensland | ~500K | 0.87× | |
| 07 | Western Australia | ~200K | 0.85× | |
| 08 | New South Wales | ~600K | 0.79× |
The strongest cross-interests of the Handmade jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art jewelry | Fashion & Accessoires | 10.48× | ||
| 02 | Jewelry design | Fashion & Accessoires | 10.33× | ||
| 03 | Costume jewelry | Fashion & Accessoires | 8.16× | ||
| 04 | Pandora | Fashion & Accessoires | 7.92× | ||
| 05 | Handmade Crafts | Kids & Family | 5.37× | ||
| 06 | Pendant | Politics & Society | 5.13× | ||
| 07 | Handmade | Home & Garden | 4.95× | ||
| 08 | Boho-chic | Fashion & Accessoires | 4.44× | ||
| 09 | Gift shop | Home & Garden | 4.24× | ||
| 10 | Ring (jewellery) | Fashion & Accessoires | 4.12× | ||
| 11 | Earring | Fashion & Accessoires | 3.97× | ||
| 12 | Zimmermann | Home & Garden | 3.96× | ||
| 13 | Bohemian style | Fashion & Accessoires | 3.88× | ||
| 14 | Wedding ring | Fashion & Accessoires | 3.83× | ||
| 15 | Necklace | Fashion & Accessoires | 3.82× | ||
| 16 | Kookai | Fashion & Accessoires | 3.67× | ||
| 17 | Art exhibition | Arts & Culture | 3.56× | ||
| 18 | Designer clothing | Fashion & Accessoires | 3.28× | ||
| 19 | Princess Polly | Fashion & Accessoires | 3.20× | ||
| 20 | Self care | Health | 2.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.72× | |
| Mindfulness | BALANCE | 2.01× | |
| Creativity | OPEN | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Need for Security | CONSERVATISM | 0.52× | |
| Spirituality | BALANCE | 0.77× |
Handmade jewelry has an estimated audience of 2,258,732 people in Australia, concentrated in New South Wales and Victoria.
80.9% of Handmade jewelry fans are female, 19.1% are male, with an average age of 41.2 years.
Handmade jewelry fans show strongest brand affinity for Jewelry design (10.33×), Art jewelry (10.48×), and Pandora (7.92×) over the country average.
Handmade jewelry fans in Australia are most concentrated in New South Wales (reach ~600K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Handmade jewelry itself, the audience over-indexes on Art jewelry (10.48×), Pandora (7.92×), Boho-chic (4.44×), and Costume jewelry (8.16×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Handmade jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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