A data profile of the people who buy, follow and care about Art exhibition in Australia — modelled from more than twelve digital signal sources. Art exhibition has an estimated audience of 2,700,561 people in Australia.
The average Art exhibition fan in Australia is 43.2 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Abstract art, Contemporary art gallery, Oil painting, with strongest over-indexing on Abstract art (9.12× the country average).
Demographically, the Art exhibition audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Art exhibition fan in Australia is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Abstract art.
The key figures that characterise the Art exhibition profile in Australia.
66.7% are female, 33.3% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 43.2 |
| Estimated audience size | 2,700,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide Art exhibition audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 12.6% |
| China | 12.2% |
Where the Art exhibition audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.27× | |
| 02 | Northern Territory | ~30K | 1.07× | |
| 03 | New South Wales | ~1M | 0.99× | |
| 04 | Australian Capital Territory | ~60K | 0.98× | |
| 05 | Tasmania | ~60K | 0.97× | |
| 06 | South Australia | ~200K | 0.93× | |
| 07 | Western Australia | ~300K | 0.90× | |
| 08 | Queensland | ~500K | 0.81× |
The strongest cross-interests of the Art exhibition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contemporary art gallery | Arts & Culture | 12.23× | ||
| 02 | Art dealer | Arts & Culture | 11.66× | ||
| 03 | Landscape painting | Arts & Culture | 10.15× | ||
| 04 | Sketchbook | Literature | 9.56× | ||
| 05 | Abstract art | Arts & Culture | 9.12× | ||
| 06 | Portrait painting | Arts & Culture | 7.92× | ||
| 07 | Oil painting | Arts & Culture | 7.82× | ||
| 08 | Exhibition | Arts & Culture | 7.59× | ||
| 09 | Digital illustration | Arts & Culture | 6.25× | ||
| 10 | Handmade Crafts | Kids & Family | 6.01× | ||
| 11 | Digital art | Arts & Culture | 5.57× | ||
| 12 | Anime convention | Literature | 4.87× | ||
| 13 | Watercolor painting | Arts & Culture | 4.73× | ||
| 14 | Contemporary art | Arts & Culture | 4.64× | ||
| 15 | Modern art | Arts & Culture | 3.95× | ||
| 16 | Fine art | Business & Career | 3.72× | ||
| 17 | Museum | Arts & Culture | 3.65× | ||
| 18 | Art museum | Arts & Culture | 3.63× | ||
| 19 | Gift shop | Home & Garden | 3.51× | ||
| 20 | Illustration | Arts & Culture | 3.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.52× | |
| Mindfulness | BALANCE | 1.74× | |
| Community Orientation | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.55× | |
| Spirituality | BALANCE | 0.78× |
Art exhibition has an estimated audience of 2,700,561 people in Australia, concentrated in Victoria and New South Wales.
66.7% of Art exhibition fans are female, 33.3% are male, with an average age of 43.2 years.
Art exhibition fans show strongest brand affinity for Abstract art (9.12×), Contemporary art gallery (12.23×), and Oil painting (7.82×) over the country average.
Art exhibition fans in Australia are most concentrated in Victoria (reach ~1M), New South Wales (reach ~1M), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Art exhibition itself, the audience over-indexes on Contemporary art gallery (12.23×), Oil painting (7.82×), Contemporary art (4.64×), and Fine art (3.72×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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