A data profile of the people who buy, follow and care about Contemporary art in Australia — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 3,325,575 people in Australia.
The average Contemporary art fan in Australia is 41.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Modern art, Fine art, Art exhibition, with strongest over-indexing on Modern art (3× the country average).
Demographically, the Contemporary art audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Contemporary art fan in Australia is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Modern art.
The key figures that characterise the Contemporary art profile in Australia.
64.6% are female, 35.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 41.5 |
| Estimated audience size | 3,325,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Contemporary art audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
Where the Contemporary art audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1.5M | 1.41× | |
| 02 | Victoria | ~1M | 1.14× | |
| 03 | Australian Capital Territory | ~70K | 1.01× | |
| 04 | Queensland | ~800K | 0.99× | |
| 05 | South Australia | ~300K | 0.99× | |
| 06 | Northern Territory | ~30K | 0.96× | |
| 07 | Tasmania | ~70K | 0.94× | |
| 08 | Western Australia | ~300K | 0.86× |
The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contemporary art gallery | Arts & Culture | 3.48× | ||
| 02 | Modern art | Arts & Culture | 3.00× | ||
| 03 | Digital art | Arts & Culture | 2.77× | ||
| 04 | Abstract art | Arts & Culture | 2.69× | ||
| 05 | Digital illustration | Arts & Culture | 2.67× | ||
| 06 | Watercolor painting | Arts & Culture | 2.59× | ||
| 07 | Art exhibition | Arts & Culture | 2.57× | ||
| 08 | Oil painting | Arts & Culture | 2.54× | ||
| 09 | Fine art | Business & Career | 2.38× | ||
| 10 | Plastic arts | Arts & Culture | 2.33× | ||
| 11 | Conceptual art | Arts & Culture | 2.13× | ||
| 12 | H.O.M.E. | Home & Garden | 2.07× | ||
| 13 | Illustration | Arts & Culture | 2.05× | ||
| 14 | Museum | Arts & Culture | 1.94× | ||
| 15 | Home décor products | Home & Garden | 1.85× | ||
| 16 | Zimmermann | Home & Garden | 1.80× | ||
| 17 | Modern architecture | Arts & Culture | 1.68× | ||
| 18 | Art museum | Arts & Culture | 1.67× | ||
| 19 | Drawing | Home & Garden | 1.59× | ||
| 20 | Self care | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.72× | |
| Creativity | OPEN | 1.32× | |
| Mindfulness | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Need for Security | CONSERVATISM | 0.56× | |
| Convenience Orientation | PREMIUM | 0.80× |
Contemporary art has an estimated audience of 3,325,575 people in Australia, concentrated in New South Wales and Victoria.
64.6% of Contemporary art fans are female, 35.4% are male, with an average age of 41.5 years.
Contemporary art fans show strongest brand affinity for Modern art (3×), Fine art (2.38×), and Art exhibition (2.57×) over the country average.
Contemporary art fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Contemporary art itself, the audience over-indexes on Fine art (2.38×), Art exhibition (2.57×), Museum (1.94×), and Illustration (2.05×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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