Rascasse Audience Intelligence

H.O.M.E. Audience in Australia

A data profile of the people who buy, follow and care about H.O.M.E. in Australia — modelled from more than twelve digital signal sources. H.O.M.E. has an estimated audience of 2,182,141 people in Australia.

#46among Website / Newspaper / Magazine in Australia
#135in Home & Garden

H.O.M.E. has an estimated audience of 2,182,141 people in Australia. 67.5% are female, 32.5% are male, average age 41.1. Top brand affinities: Renovation, First-time buyer, Art exhibition, Target Corporation, Fine art.

Top brand affinities include Renovation, First-time buyer, Art exhibition, with strongest over-indexing on Renovation (2.07× the country average).

Demographically, the H.O.M.E. audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

The typical H.O.M.E. fan in Australia is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Renovation.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the H.O.M.E. profile in Australia.

Audience size
2.2M
in Australia
Gender
67.5%♀
32.5% male
Age
41.1
average years
Country rank
#1283
Website / Newspaper / Magazine in Australia
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of H.O.M.E.

67.5% are female, 32.5% are male, average age 41.1.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for H.O.M.E. audience in Australia
MetricValue
Female67.5%
Male32.5%
Average age41.1
Estimated audience size2,182,141
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the H.O.M.E. audience in Australia
Age bracketShare%
16-1913%
20-2921%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

3.1%

of the worldwide H.O.M.E. audience comes from Australia.

Worldwide audience distribution share by country for H.O.M.E.
CountryShare
United States39.0%
India12.2%
United Kingdom8.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the H.O.M.E. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for H.O.M.E. audience
#·InterestCategoryAffinity×
01High-net-worth individualBusiness & Career3.06×
02Sustainable productsPolitics & Society2.83×
03Art exhibitionArts & Culture2.81×
04Luxury LifestyleShopping2.54×
05First-time buyerShopping2.42×
06Handmade jewelryFashion & Accessoires2.25×
07InnovationBusiness & Career2.10×
08RenovationHome & Garden2.07×
09Contemporary artArts & Culture2.07×
10Fine artBusiness & Career1.90×
11Business classTravel & Leisure1.89×
12Louis VuittonFashion & Accessoires1.88×
13Designer clothingFashion & Accessoires1.86×
14Luxury real estateBusiness & Career1.85×
15Plant nurseryHome & Garden1.76×
16Target CorporationShopping1.74×
17Art museumArts & Culture1.66×
18Organic farmingFood & Beverages1.65×
19Tabloid (newspaper format)Literature1.63×
20MuseumArts & Culture1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the H.O.M.E. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by H.O.M.E. audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.29×
Luxury OrientationPREMIUM2.23×
Design AffinityPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by H.O.M.E. audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.63×
Social Media UsageJOY0.90×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Australia who actively search for H.O.M.E.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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