A data profile of the people who buy, follow and care about Target Corporation in Australia — modelled from more than twelve digital signal sources. Target Corporation has an estimated audience of 6,369,550 people in Australia.
The average Target Corporation fan in Australia is 38.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Aldi, Cotton On, BP, with strongest over-indexing on Aldi (1.64× the country average).
Demographically, the Target Corporation audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Target Corporation fan in Australia is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Aldi.
The key figures that characterise the Target Corporation profile in Australia.
77.3% are female, 22.7% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 38.8 |
| Estimated audience size | 6,369,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Target Corporation audience comes from Australia.
| Country | Share |
|---|---|
| United States | 76.3% |
| Australia | 6.1% |
| Canada | 2.4% |
Where the Target Corporation audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~700K | 1.35× | |
| 02 | Tasmania | ~200K | 1.28× | |
| 03 | Queensland | ~1.5M | 1.10× | |
| 04 | Victoria | ~2M | 0.93× | |
| 05 | Western Australia | ~700K | 0.92× | |
| 06 | Northern Territory | ~50K | 0.85× | |
| 07 | New South Wales | ~2M | 0.79× | |
| 08 | Australian Capital Territory | ~100K | 0.78× |
The strongest cross-interests of the Target Corporation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 2.52× | ||
| 02 | Bohemianism | Fashion & Accessoires | 2.29× | ||
| 03 | Home decorating ideas | Home & Garden | 2.23× | ||
| 04 | Home Design | Home & Garden | 2.13× | ||
| 05 | Baby Bunting | Kids & Family | 1.99× | ||
| 06 | YouTube Music | Internet & Social Media | 1.98× | ||
| 07 | Boho-chic | Fashion & Accessoires | 1.97× | ||
| 08 | Healthy habits | Health | 1.94× | ||
| 09 | Bohemian style | Fashion & Accessoires | 1.92× | ||
| 10 | BP | Cars & Mobility | 1.82× | ||
| 11 | David Jones | Fashion & Accessoires | 1.71× | ||
| 12 | Cotton On | Fashion & Accessoires | 1.70× | ||
| 13 | NFL | Sports | 1.67× | ||
| 14 | KPop Demon Hunters | Movies & TV | 1.67× | ||
| 15 | Aldi | Shopping | 1.64× | ||
| 16 | Gratitude | Politics & Society | 1.62× | ||
| 17 | Childhood | Kids & Family | 1.60× | ||
| 18 | realestate.com.au | Home & Garden | 1.51× | ||
| 19 | Toddler | Kids & Family | 1.51× | ||
| 20 | Australian rules football | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.31× | |
| Sustainability | BALANCE | 1.27× | |
| Pet Ownership | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.79× |
Target Corporation's target market in Australia covers an estimated 6,369,550 people, concentrated in New South Wales and Victoria.
77.3% of the Target Corporation audience are female, 22.7% are male, with an average age of 38.8 years.
Target Corporation fans show strongest brand affinity for Aldi (1.64×), Cotton On (1.7×), and BP (1.82×) over the country average.
Target Corporation fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Target Corporation itself, the audience over-indexes on Cotton On (1.7×), BP (1.82×), NFL (1.67×), and realestate.com.au (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Target Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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