A data profile of the people who buy, follow and care about Fine art in Australia — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 4,184,240 people in Australia.
The average Fine art fan in Australia is 44.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Art exhibition, Contemporary art, Abstract art, with strongest over-indexing on Art exhibition (3.76× the country average).
Demographically, the Fine art audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Fine art fan in Australia is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Fine art profile in Australia.
66.0% are female, 34.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 44.1 |
| Estimated audience size | 4,184,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Fine art audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
Where the Fine art audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1.5M | 1.22× | |
| 02 | New South Wales | ~1.5M | 1.06× | |
| 03 | Tasmania | ~90K | 1.03× | |
| 04 | Northern Territory | ~40K | 1.03× | |
| 05 | Western Australia | ~500K | 1.00× | |
| 06 | Australian Capital Territory | ~90K | 0.97× | |
| 07 | South Australia | ~300K | 0.87× | |
| 08 | Queensland | ~800K | 0.81× |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contemporary art gallery | Arts & Culture | 4.31× | ||
| 02 | Art exhibition | Arts & Culture | 3.76× | ||
| 03 | Abstract art | Arts & Culture | 3.54× | ||
| 04 | Oil painting | Arts & Culture | 3.47× | ||
| 05 | Digital art | Arts & Culture | 3.27× | ||
| 06 | Contemporary art | Arts & Culture | 2.83× | ||
| 07 | Watercolor painting | Arts & Culture | 2.67× | ||
| 08 | Illustration | Arts & Culture | 2.44× | ||
| 09 | Gift shop | Home & Garden | 2.42× | ||
| 10 | Modern art | Arts & Culture | 2.36× | ||
| 11 | Drawing | Home & Garden | 2.21× | ||
| 12 | Art museum | Arts & Culture | 2.17× | ||
| 13 | Boho-chic | Fashion & Accessoires | 2.17× | ||
| 14 | Self care | Health | 1.95× | ||
| 15 | Museum | Arts & Culture | 1.89× | ||
| 16 | Charity and causes | Business & Career | 1.79× | ||
| 17 | Photographer | Technology & Electronics | 1.75× | ||
| 18 | Handicraft | Home & Garden | 1.54× | ||
| 19 | Painting | Arts & Culture | 1.53× | ||
| 20 | Creativity | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.78× | |
| Mindfulness | BALANCE | 1.42× | |
| Creativity | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Spirituality | BALANCE | 0.83× |
Fine art has an estimated audience of 4,184,240 people in Australia, concentrated in New South Wales and Victoria.
66.0% of Fine art fans are female, 34.0% are male, with an average age of 44.1 years.
Fine art fans show strongest brand affinity for Art exhibition (3.76×), Contemporary art (2.83×), and Abstract art (3.54×) over the country average.
Fine art fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Fine art itself, the audience over-indexes on Contemporary art (2.83×), Abstract art (3.54×), Drawing (2.21×), and Illustration (2.44×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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