A data profile of the people who buy, follow and care about Painting in Australia — modelled from more than twelve digital signal sources. Painting has an estimated audience of 7,336,487 people in Australia.
The average Painting fan in Australia is 43.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Indigenous Australian art, Oil painting, Acrylic paint, with strongest over-indexing on Indigenous Australian art (1.53× the country average).
Demographically, the Painting audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Painting fan in Australia is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Indigenous Australian art.
The key figures that characterise the Painting profile in Australia.
61.9% are female, 38.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 43.1 |
| Estimated audience size | 7,336,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Painting audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
Where the Painting audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~3M | 1.15× | |
| 02 | South Australia | ~600K | 1.11× | |
| 03 | Victoria | ~2.5M | 1.04× | |
| 04 | Queensland | ~2M | 1.03× | |
| 05 | Western Australia | ~900K | 0.99× | |
| 06 | Northern Territory | ~70K | 0.98× | |
| 07 | Tasmania | ~100K | 0.87× | |
| 08 | Australian Capital Territory | ~100K | 0.86× |
The strongest cross-interests of the Painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ArtsHub | Arts & Culture | 1.70× | ||
| 02 | Frida Kahlo | Arts & Culture | 1.67× | ||
| 03 | Oil painting | Arts & Culture | 1.58× | ||
| 04 | Figure drawing | Arts & Culture | 1.58× | ||
| 05 | Art dealer | Arts & Culture | 1.58× | ||
| 06 | Sewing circle | Home & Garden | 1.58× | ||
| 07 | Cross-stitch | Home & Garden | 1.57× | ||
| 08 | ArtStation | Arts & Culture | 1.56× | ||
| 09 | Collection (artwork) | Arts & Culture | 1.55× | ||
| 10 | Figurative art | Arts & Culture | 1.54× | ||
| 11 | Graphics tablet | Technology & Electronics | 1.54× | ||
| 12 | Indigenous Australian art | Arts & Culture | 1.53× | ||
| 13 | Sketchbook | Literature | 1.53× | ||
| 14 | Mixed media | Arts & Culture | 1.53× | ||
| 15 | Computer Arts | Technology & Electronics | 1.53× | ||
| 16 | Digital painting | Arts & Culture | 1.52× | ||
| 17 | Acrylic paint | Arts & Culture | 1.51× | ||
| 18 | Antiques restoration | Arts & Culture | 1.51× | ||
| 19 | Art school | Arts & Culture | 1.50× | ||
| 20 | Impressionism | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.17× | |
| Creativity | OPEN | 1.15× | |
| Community Orientation | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Risk Appetite | THRILL | 0.83× | |
| Need for Security | CONSERVATISM | 0.83× |
Painting has an estimated audience of 7,336,487 people in Australia, concentrated in New South Wales and Victoria.
61.9% of Painting fans are female, 38.1% are male, with an average age of 43.1 years.
Painting fans show strongest brand affinity for Indigenous Australian art (1.53×), Oil painting (1.58×), and Acrylic paint (1.51×) over the country average.
Painting fans in Australia are most concentrated in New South Wales (reach ~3M), Victoria (reach ~2.5M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Painting itself, the audience over-indexes on Oil painting (1.58×), Acrylic paint (1.51×), Cross-stitch (1.57×), and Frida Kahlo (1.67×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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