A data profile of the people who buy, follow and care about Painting in South Africa — modelled from more than twelve digital signal sources. Painting has an estimated audience of 2,224,341 people in South Africa.
Painting has an estimated audience of 2,224,341 people in South Africa. 57.0% are female, 43.0% are male, average age 37.8. Top brand affinities: Coloring book, Plasterwork, Mandala, Corrugated galvanised iron, Gypsum.
Top brand affinities include Coloring book, Plasterwork, Mandala, with strongest over-indexing on Coloring book (2.57× the country average).
Demographically, the Painting audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Painting fan in South Africa is more female, around 37.8 years old, with strong Spirituality tendencies and a notable affinity for Coloring book.
The key figures that characterise the Painting profile in South Africa.
57.0% are female, 43.0% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 37.8 |
| Estimated audience size | 2,224,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Painting audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coloring book | Kids & Family | 2.57× | ||
| 02 | Plasterwork | Home & Garden | 1.90× | ||
| 03 | Women For Sobriety | Health | 1.83× | ||
| 04 | Gypsum | Home & Garden | 1.77× | ||
| 05 | Corrugated galvanised iron | Business & Career | 1.60× | ||
| 06 | Animal painter | Arts & Culture | 1.57× | ||
| 07 | Mandala | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Travelling | THRILL | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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