Rascasse Audience Intelligence

Painting Audience in Indonesia

A data profile of the people who buy, follow and care about Painting in Indonesia — modelled from more than twelve digital signal sources. Painting has an estimated audience of 3,854,132 people in Indonesia.

#352among Topic in Indonesia
#5in Arts & Culture

The average Painting fan in Indonesia is 36.2 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Top brand affinities include BTS, Korean Tour, Park Bo-gum, with strongest over-indexing on BTS (1.62× the country average).

Demographically, the Painting audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Painting fan in Indonesia is more male, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for BTS.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Painting profile in Indonesia.

Audience size
3.9M
in Indonesia
Gender
41.7%
58.3% male
Age
36.2
average years
Country rank
#474
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Painting fans

41.7% are female, 58.3% are male, average age 36.2.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Painting audience in Indonesia
MetricValue
Female41.7%
Male58.3%
Average age36.2
Estimated audience size3,854,132
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Painting audience in Indonesia
Age bracketShare%
16-1920%
20-2928%
30-3923%
40-4917%
50+11%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Painting audience comes from Indonesia.

Worldwide audience distribution share by country for Painting
CountryShare
United States20.2%
Japan5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Painting audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Painting fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~100K1.71×
02Riau Islands~70K1.61×
03Jakarta~500K1.53×
04Banten~200K1.51×
05Central Java~500K1.30×
06Special Region of Yogyakarta~80K1.28×
07East Java~500K1.26×
08East Kalimantan~80K1.26×
09Bangka-Belitung Islands~20K1.25×
10West Java~700K1.22×
11South Sumatra~100K1.09×
12South Kalimantan~50K1.09×
13West Kalimantan~60K1.08×
14Riau~100K1.05×
15Jambi~40K0.94×
16North Sulawesi~40K0.94×
17Central Kalimantan~30K0.94×
18Lampung~70K0.93×
19North Kalimantan~10K0.91×
20West Sumatra~60K0.90×
21Bengkulu~30K0.90×
22West Papua~10K0.90×
23Papua (province)~20K0.89×
24North Sumatra~200K0.88×
25South Sulawesi~100K0.87×
26West Sulawesi~10K0.87×
27Gorontalo (disambiguation)(2)~10K0.86×
28Southeast Sulawesi~20K0.84×
29Maluku~10K0.84×
30West Nusa Tenggara~40K0.83×
31East Nusa Tenggara~30K0.81×
32North Maluku~10K0.81×
33Central Sulawesi~30K0.80×
34Aceh~40K0.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Painting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Painting audience
#·InterestCategoryAffinity×
01House painter and decoratorHome & Garden2.84×
02Body paintingBeauty & Wellness2.06×
03ikonMusic & Radio1.92×
04Anthony JoshuaSports1.80×
05Park Bo-gumMovies & TV1.73×
06CNBLUEMusic & Radio1.72×
07Pride & Prejudice (2005 film)Movies & TV1.71×
08TOPIKBusiness & Career1.68×
09seventeenMusic & Radio1.67×
10Korean TourPOI1.66×
11TaeyangMusic & Radio1.66×
12Bae SuzyMovies & TV1.63×
13BTSMusic & Radio1.62×
14ChoreographySports1.57×
15Arranged marriageKids & Family1.56×
16K-DramasMovies & TV1.53×
17G-DragonMusic & Radio1.52×
18NCT (band)Music & Radio1.52×
19Wonder GirlsMusic & Radio1.52×
20Art CollectingArts & Culture1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Painting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Painting audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.98×
Risk AppetiteTHRILL0.80×
Design AffinityPREMIUM0.80×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Painting audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.57×
Social Media UsageJOY0.61×
PatriotismCONSERVATISM0.65×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Painting have in Indonesia?

Painting has an estimated audience of 3,854,132 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Painting fans?

41.7% of Painting fans are female, 58.3% are male, with an average age of 36.2 years.

03

Which brands do Painting fans like most?

Painting fans show strongest brand affinity for BTS (1.62×), Korean Tour (1.66×), and Park Bo-gum (1.73×) over the country average.

04

Where do Painting fans live in Indonesia?

Painting fans in Indonesia are most concentrated in West Java (reach ~700K), East Java (reach ~500K), and Central Java (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Painting fans also like?

Beyond Painting itself, the audience over-indexes on Korean Tour (1.66×), Park Bo-gum (1.73×), K-Dramas (1.53×), and Body painting (2.06×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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