Painting Audience in Italy
Painting has an estimated audience of 17,566,778 people in Italy. 58.1% are female, 41.9% are male, average age 43.3. Top regions: Lombardy, Campania, Lazio. Top brand affinities: First Communion, Elena Mirò, Confetti candy, Fimo, La Tecnica della Scuola.
The average Painting fan in Italy is 43.3 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include First Communion, Elena Mirò, Confetti candy, with strongest over-indexing on First Communion (1.59× the country average). Demographically, the Painting audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 20 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Painting fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.3 |
| Estimated audience size | 17,566,778 |
Audience persona
The typical Painting fan in Italy is more female, around 43.3 years old, with strong Extroversion tendencies and a notable affinity for First Communion.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,690,586 | 1.19× |
| Campania | 2,503,334 | 1.27× |
| Lazio | 2,355,192 | 1.09× |
| Sicilia | 1,944,564 | 1.28× |
| Veneto | 1,818,925 | 1.31× |
| Puglia | 1,616,262 | 1.34× |
| Emilia-Romagna | 1,477,334 | 1.03× |
| Piedmont | 1,340,021 | 1.03× |
| Tuscany | 1,209,162 | 1.04× |
| Calabria | 572,434 | 1.06× |
| Marche | 426,638 | 0.97× |
| Liguria | 420,555 | 0.85× |
| Sardinia | 386,485 | 0.78× |
| Abruzzo | 333,317 | 0.86× |
| Trentino-Alto Adige/Südtirol | 310,460 | 0.93× |
| Friuli-Venezia Giulia | 307,031 | 0.93× |
| Umbria | 251,614 | 0.88× |
| Basilicata | 143,233 | 0.89× |
| Molise | 62,062 | 0.74× |
| Aosta Valley | 22,427 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| First Communion | 1.59× | Kids & Family |
| Elena Mirò | 1.69× | Fashion & Accessoires |
| Confetti candy | 1.55× | Food & Beverages |
| Fimo | 1.51× | Kids & Family |
| La Tecnica della Scuola | 2.16× | News |
| Orizzonte Scuola | 1.68× | News |
| American Scientist | 1.69× | News |
| Giovanni Sollima | 1.52× | Music & Radio |
| Ricette della Nonna | 1.55× | Food & Beverages |
| Dolcidee.it | 1.51× | Food & Beverages |
| Mimco | 1.69× | Fashion & Accessoires |
| OZSALE | 1.69× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.44 |
| Community Orientation | OPEN | 1.3 |
| Creativity | OPEN | 1.16 |
| Social Media Usage | JOY | 1.11 |
| Luxury Orientation | PREMIUM | 1.08 |
| Pet Ownership | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.3% |
| United Kingdom | 5.0% |
See Painting audiences in other countries
More Arts & Culture audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Painting have in Italy?
Painting has an estimated audience of 17,566,778 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Painting fans?
58.1% of Painting fans are female, 41.9% are male, with an average age of 43.3 years.
Which brands do Painting fans like most?
Painting fans show strongest brand affinity for First Communion (1.59×), Elena Mirò (1.69×), and Confetti candy (1.55×) over the country average.
Where do Painting fans live in Italy?
Painting fans in Italy are most concentrated in Lombardy (reach 3,690,586), Campania (reach 2,503,334), and Lazio (reach 2,355,192). These three regions account for the largest share of the active audience.
What other brands do Painting fans also like?
Beyond Painting itself, the audience over-indexes on Elena Mirò (1.69×), Confetti candy (1.55×), Fimo (1.51×), and La Tecnica della Scuola (2.16×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.