A data profile of the people who buy, follow and care about Painting in Italy — modelled from more than twelve digital signal sources. Painting has an estimated audience of 17,566,778 people in Italy.
The average Painting fan in Italy is 43.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include First Communion, Elena Mirò, Confetti candy, with strongest over-indexing on First Communion (1.59× the country average).
Demographically, the Painting audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 20 regions tracked by Rascasse.
The typical Painting fan in Italy is more female, around 43.3 years old, with strong Creativity tendencies and a notable affinity for First Communion.
The key figures that characterise the Painting profile in Italy.
58.1% are female, 41.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.3 |
| Estimated audience size | 17,566,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Painting audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
Where the Painting audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~1.5M | 1.32× | |
| 02 | Veneto | ~2M | 1.30× | |
| 03 | Campania | ~2.5M | 1.26× | |
| 04 | Sicilia | ~2M | 1.26× | |
| 05 | Lombardy | ~3.5M | 1.19× | |
| 06 | Lazio | ~2.5M | 1.09× | |
| 07 | Calabria | ~600K | 1.06× | |
| 08 | Tuscany | ~1M | 1.04× | |
| 09 | Emilia-Romagna | ~1.5M | 1.03× | |
| 10 | Piedmont | ~1.5M | 1.03× | |
| 11 | Marche | ~400K | 0.98× | |
| 12 | Trentino-Alto Adige/Südtirol | ~300K | 0.95× | |
| 13 | Friuli-Venezia Giulia | ~300K | 0.94× | |
| 14 | Basilicata | ~100K | 0.93× | |
| 15 | Umbria | ~300K | 0.91× | |
| 16 | Abruzzo | ~300K | 0.89× | |
| 17 | Liguria | ~400K | 0.88× | |
| 18 | Molise | ~70K | 0.88× | |
| 19 | Aosta Valley | ~40K | 0.86× | |
| 20 | Sardinia | ~400K | 0.82× |
The strongest cross-interests of the Painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Tecnica della Scuola | News | 2.16× | ||
| 02 | Elena Mirò | Fashion & Accessoires | 1.69× | ||
| 03 | American Scientist | News | 1.69× | ||
| 04 | Mimco | Fashion & Accessoires | 1.69× | ||
| 05 | OZSALE | Shopping | 1.69× | ||
| 06 | Orizzonte Scuola | News | 1.68× | ||
| 07 | First Communion | Kids & Family | 1.59× | ||
| 08 | Confetti candy | Food & Beverages | 1.55× | ||
| 09 | Ricette della Nonna | Food & Beverages | 1.55× | ||
| 10 | Giovanni Sollima | Music & Radio | 1.52× | ||
| 11 | Fimo | Kids & Family | 1.51× | ||
| 12 | Dolcidee.it | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.07× | |
| Design Affinity | PREMIUM | 1.00× | |
| Extroversion | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Individualism | JOY | 0.76× | |
| Career Orientation | POWER | 0.79× |
Painting has an estimated audience of 17,566,778 people in Italy, concentrated in Lombardy and Campania.
58.1% of Painting fans are female, 41.9% are male, with an average age of 43.3 years.
Painting fans show strongest brand affinity for First Communion (1.59×), Elena Mirò (1.69×), and Confetti candy (1.55×) over the country average.
Painting fans in Italy are most concentrated in Lombardy (reach ~3.5M), Campania (reach ~2.5M), and Lazio (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Painting itself, the audience over-indexes on Elena Mirò (1.69×), Confetti candy (1.55×), Fimo (1.51×), and La Tecnica della Scuola (2.16×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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