A data profile of the people who buy, follow and care about Watercolor painting in Australia — modelled from more than twelve digital signal sources. Watercolor painting has an estimated audience of 1,927,965 people in Australia.
The average Watercolor painting fan in Australia is 42.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Oil painting, Paint, Abstract art, with strongest over-indexing on Oil painting (3.83× the country average).
Demographically, the Watercolor painting audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Watercolor painting fan in Australia is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Oil painting.
The key figures that characterise the Watercolor painting profile in Australia.
71.4% are female, 28.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 42.1 |
| Estimated audience size | 1,927,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Watercolor painting audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.8% |
| China | 12.5% |
| Japan | 12.3% |
Where the Watercolor painting audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~200K | 1.12× | |
| 02 | Queensland | ~500K | 1.03× | |
| 03 | Tasmania | ~40K | 1.01× | |
| 04 | Western Australia | ~200K | 1.00× | |
| 05 | Australian Capital Territory | ~40K | 1.00× | |
| 06 | Victoria | ~600K | 0.98× | |
| 07 | Northern Territory | ~20K | 0.98× | |
| 08 | New South Wales | ~600K | 0.90× |
The strongest cross-interests of the Watercolor painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oil painting | Arts & Culture | 3.83× | ||
| 02 | Art Collecting | Arts & Culture | 3.70× | ||
| 03 | Digital illustration | Arts & Culture | 3.17× | ||
| 04 | Abstract art | Arts & Culture | 2.79× | ||
| 05 | Handmade | Home & Garden | 2.62× | ||
| 06 | Handmade Crafts | Kids & Family | 2.56× | ||
| 07 | Paint | Home & Garden | 2.34× | ||
| 08 | Fine-art photography | Technology & Electronics | 2.32× | ||
| 09 | Digital art | Arts & Culture | 2.28× | ||
| 10 | Illustration | Arts & Culture | 2.08× | ||
| 11 | Art exhibition | Arts & Culture | 2.08× | ||
| 12 | Modern art | Arts & Culture | 2.07× | ||
| 13 | Contemporary art | Arts & Culture | 2.05× | ||
| 14 | Digital photography | Business & Career | 1.78× | ||
| 15 | Architecture & Design | Business & Career | 1.71× | ||
| 16 | Color | Home & Garden | 1.67× | ||
| 17 | KPop Demon Hunters | Movies & TV | 1.64× | ||
| 18 | Knitting | Home & Garden | 1.60× | ||
| 19 | Sewing | Home & Garden | 1.59× | ||
| 20 | Boho-chic | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.37× | |
| Sustainability | BALANCE | 1.19× | |
| Pet Ownership | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 0.82× | |
| Need for Security | CONSERVATISM | 0.83× |
Watercolor painting has an estimated audience of 1,927,965 people in Australia, concentrated in New South Wales and Victoria.
71.4% of Watercolor painting fans are female, 28.6% are male, with an average age of 42.1 years.
Watercolor painting fans show strongest brand affinity for Oil painting (3.83×), Paint (2.34×), and Abstract art (2.79×) over the country average.
Watercolor painting fans in Australia are most concentrated in New South Wales (reach ~600K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Watercolor painting itself, the audience over-indexes on Paint (2.34×), Abstract art (2.79×), Contemporary art (2.05×), and Illustration (2.08×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Watercolor painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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