A data profile of the people who buy, follow and care about Illustration in Australia — modelled from more than twelve digital signal sources. Illustration has an estimated audience of 3,199,579 people in Australia.
Illustration has an estimated audience of 3,199,579 people in Australia. 59.4% are female, 40.6% are male, average age 38.8. Top brand affinities: Do it yourself (DIY), Art exhibition, Fine art, Peter Alexander, Contemporary art.
Top brand affinities include Do it yourself (DIY), Art exhibition, Fine art, with strongest over-indexing on Do it yourself (DIY) (1.93× the country average).
Demographically, the Illustration audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Sustainability.
The typical Illustration fan in Australia is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Illustration profile in Australia.
59.4% are female, 40.6% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 38.8 |
| Estimated audience size | 3,199,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Illustration audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 13.6% |
| Japan | 12.1% |
The strongest cross-interests of the Illustration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 3.44× | ||
| 02 | Fine art | Business & Career | 2.44× | ||
| 03 | Handmade jewelry | Fashion & Accessoires | 2.27× | ||
| 04 | Pokémon | Games | 2.15× | ||
| 05 | Watercolor painting | Arts & Culture | 2.08× | ||
| 06 | Contemporary art | Arts & Culture | 2.05× | ||
| 07 | Manga | Literature | 2.04× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.96× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.93× | ||
| 10 | Stranger Things | Movies & TV | 1.93× | ||
| 11 | Bass guitar | Music & Radio | 1.83× | ||
| 12 | Digital photography | Business & Career | 1.81× | ||
| 13 | Museum | Arts & Culture | 1.79× | ||
| 14 | YouTube Music | Internet & Social Media | 1.77× | ||
| 15 | Local food | Food & Beverages | 1.75× | ||
| 16 | Peter Alexander | Music & Radio | 1.74× | ||
| 17 | Uniqlo | Shopping | 1.74× | ||
| 18 | Luxury real estate | Business & Career | 1.74× | ||
| 19 | Activism | Politics & Society | 1.69× | ||
| 20 | Organic farming | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.44× | |
| Sustainability | BALANCE | 1.40× | |
| Urban Lifestyle | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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