A data profile of the people who buy, follow and care about Illustration in Switzerland — modelled from more than twelve digital signal sources. Illustration has an estimated audience of 930,950 people in Switzerland.
Illustration has an estimated audience of 930,950 people in Switzerland. 53.5% are female, 46.5% are male, average age 36.8. Top brand affinities: Contemporary art, Art exhibition, Watercolor painting, Aldi, Modern art.
Top brand affinities include Contemporary art, Art exhibition, Watercolor painting, with strongest over-indexing on Contemporary art (2.7× the country average).
Demographically, the Illustration audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
The typical Illustration fan in Switzerland is balanced, around 36.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Illustration profile in Switzerland.
53.5% are female, 46.5% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 36.8 |
| Estimated audience size | 930,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Illustration audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 13.6% |
| Japan | 12.1% |
The strongest cross-interests of the Illustration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Watercolor painting | Arts & Culture | 3.92× | ||
| 02 | Oil painting | Arts & Culture | 3.85× | ||
| 03 | Abstract art | Arts & Culture | 3.45× | ||
| 04 | Art exhibition | Arts & Culture | 2.94× | ||
| 05 | Contemporary art | Arts & Culture | 2.70× | ||
| 06 | Modern art | Arts & Culture | 2.70× | ||
| 07 | Pokémon | Games | 2.68× | ||
| 08 | Comics | Literature | 2.47× | ||
| 09 | Fine art | Business & Career | 2.46× | ||
| 10 | Uniqlo | Shopping | 2.43× | ||
| 11 | Fine-art photography | Technology & Electronics | 2.41× | ||
| 12 | Wildlife photography | Technology & Electronics | 2.18× | ||
| 13 | Travel photography | Technology & Electronics | 2.03× | ||
| 14 | Digital photography | Business & Career | 1.98× | ||
| 15 | Local food | Food & Beverages | 1.82× | ||
| 16 | Pet food | Pets & Animals | 1.81× | ||
| 17 | Aldi | Shopping | 1.78× | ||
| 18 | Museum | Arts & Culture | 1.65× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 20 | Hornbach | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.40× | |
| DIY Mentality | THRILL | 1.37× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Price Sensitivity | PREMIUM | 0.66× | |
| Quality Awareness | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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