A data profile of the people who buy, follow and care about Digital photography in Switzerland — modelled from more than twelve digital signal sources. Digital photography has an estimated audience of 1,052,824 people in Switzerland.
The average Digital photography fan in Switzerland is 39.4 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Street photography, Fine-art photography, Outdoor Photographer, with strongest over-indexing on Street photography (4.53× the country average).
Demographically, the Digital photography audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Digital photography fan in Switzerland is more female, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Street photography.
The key figures that characterise the Digital photography profile in Switzerland.
60.1% are female, 39.9% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 39.4 |
| Estimated audience size | 1,052,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Digital photography audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 10.5% |
| China | 7.4% |
Where the Digital photography audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jura | ~9K | 1.20× | |
| 02 | Solothurn | ~30K | 1.16× | |
| 03 | Canton of Zug | ~10K | 1.08× | |
| 04 | Neuchatel | ~20K | 1.05× | |
| 05 | Canton of Geneva | ~70K | 1.03× | |
| 06 | Graubünden | ~30K | 1.03× | |
| 07 | Thurgau | ~30K | 1.00× | |
| 08 | Basel-Landschaft | ~20K | 1.00× | |
| 09 | Basel-City | ~40K | 0.99× | |
| 10 | Fribourg | ~40K | 0.99× | |
| 11 | Valais | ~40K | 0.98× | |
| 12 | Canton of St. Gallen | ~50K | 0.97× | |
| 13 | Luzern | ~40K | 0.96× | |
| 14 | Ticino | ~40K | 0.96× | |
| 15 | Aargau | ~60K | 0.95× | |
| 16 | Canton of Bern | ~90K | 0.89× | |
| 17 | Vaud | ~90K | 0.89× | |
| 18 | Canton of Zürich | ~100K | 0.79× |
The strongest cross-interests of the Digital photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Street photography | Technology & Electronics | 4.53× | ||
| 02 | Fine-art photography | Technology & Electronics | 4.19× | ||
| 03 | Documentary photography | Technology & Electronics | 3.86× | ||
| 04 | Outdoor Photographer | Arts & Culture | 3.79× | ||
| 05 | Designer clothing | Fashion & Accessoires | 3.53× | ||
| 06 | Wildlife photography | Technology & Electronics | 3.23× | ||
| 07 | Landscape photography | Technology & Electronics | 3.20× | ||
| 08 | Gift shop | Home & Garden | 3.20× | ||
| 09 | Nature photography | Technology & Electronics | 3.02× | ||
| 10 | Modeling agency | Fashion & Accessoires | 2.95× | ||
| 11 | Travel photography | Technology & Electronics | 2.81× | ||
| 12 | Cameras | Technology & Electronics | 2.44× | ||
| 13 | Outdoor enthusiast | Sports | 2.40× | ||
| 14 | Photographer | Technology & Electronics | 2.35× | ||
| 15 | Wildlife | Travel & Leisure | 2.10× | ||
| 16 | Modern art | Arts & Culture | 2.09× | ||
| 17 | Photograph | Technology & Electronics | 2.06× | ||
| 18 | Contemporary art | Arts & Culture | 2.06× | ||
| 19 | Travel Adventures | Travel & Leisure | 1.94× | ||
| 20 | Adventure | Travel & Leisure | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.51× | |
| Healthy Lifestyle | BALANCE | 1.32× | |
| Need for Security | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Social Media Usage | JOY | 0.82× | |
| Urban Lifestyle | OPEN | 1.13× |
Digital photography has an estimated audience of 1,052,824 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
60.1% of Digital photography fans are female, 39.9% are male, with an average age of 39.4 years.
Digital photography fans show strongest brand affinity for Street photography (4.53×), Fine-art photography (4.19×), and Outdoor Photographer (3.79×) over the country average.
Digital photography fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Canton of Bern (reach ~90K), and Vaud (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Digital photography itself, the audience over-indexes on Fine-art photography (4.19×), Outdoor Photographer (3.79×), Nature photography (3.02×), and Landscape photography (3.2×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Digital photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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