A data profile of the people who buy, follow and care about Photograph in Switzerland — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 2,329,204 people in Switzerland.
The average Photograph fan in Switzerland is 41.6 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Mobile phones, Hornbach, Social media, with strongest over-indexing on Mobile phones (1.72× the country average).
Demographically, the Photograph audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Photograph fan in Switzerland is more female, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Mobile phones.
The key figures that characterise the Photograph profile in Switzerland.
56.3% are female, 43.7% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.6 |
| Estimated audience size | 2,329,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Photograph audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
Where the Photograph audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~600K | 1.53× | |
| 02 | Basel-City | ~100K | 1.27× | |
| 03 | Graubünden | ~70K | 1.23× | |
| 04 | Canton of Bern | ~300K | 1.19× | |
| 05 | Appenzell Innerrhoden | ~3K | 1.10× | |
| 06 | Canton of St. Gallen | ~100K | 1.08× | |
| 07 | Luzern | ~100K | 1.03× | |
| 08 | Uri | ~8K | 1.02× | |
| 09 | Canton of Glarus | ~9K | 1.01× | |
| 10 | Appenzell Ausserrhoden | ~10K | 1.00× | |
| 11 | Canton of Nidwalden | ~9K | 1.00× | |
| 12 | Canton of Obwalden | ~9K | 1.00× | |
| 13 | Ticino | ~90K | 0.99× | |
| 14 | Aargau | ~100K | 0.98× | |
| 15 | Canton of Zug | ~30K | 0.98× | |
| 16 | Basel-Landschaft | ~50K | 0.97× | |
| 17 | Solothurn | ~60K | 0.96× | |
| 18 | Schwyz | ~30K | 0.95× | |
| 19 | Jura | ~20K | 0.94× | |
| 20 | Canton of Geneva | ~100K | 0.93× | |
| 21 | Thurgau | ~60K | 0.93× | |
| 22 | Schaffhausen | ~20K | 0.93× | |
| 23 | Vaud | ~200K | 0.91× | |
| 24 | Neuchatel | ~40K | 0.88× | |
| 25 | Fribourg | ~70K | 0.87× | |
| 26 | Valais | ~80K | 0.85× |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Union | Business & Career | 2.74× | ||
| 02 | Real property | Home & Garden | 2.29× | ||
| 03 | Digital photography | Business & Career | 2.06× | ||
| 04 | Wildlife photography | Technology & Electronics | 2.00× | ||
| 05 | Travel photography | Technology & Electronics | 1.96× | ||
| 06 | Transfermarkt | Sports | 1.92× | ||
| 07 | Wikipedia | Internet & Social Media | 1.91× | ||
| 08 | Hornbach | Shopping | 1.90× | ||
| 09 | Instant messaging | Internet & Social Media | 1.89× | ||
| 10 | Charity and causes | Business & Career | 1.86× | ||
| 11 | High-definition television | Technology & Electronics | 1.85× | ||
| 12 | Mobile phones | Technology & Electronics | 1.72× | ||
| 13 | Electronics | Technology & Electronics | 1.72× | ||
| 14 | Mobile game | Games | 1.72× | ||
| 15 | Festival | Music & Radio | 1.69× | ||
| 16 | Zara | Shopping | 1.66× | ||
| 17 | Social media | Business & Career | 1.62× | ||
| 18 | Electronic funds transfer | Business & Career | 1.62× | ||
| 19 | Education | Business & Career | 1.57× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Travelling | THRILL | 1.41× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Quality Awareness | PREMIUM | 0.91× |
Photograph has an estimated audience of 2,329,204 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
56.3% of Photograph fans are female, 43.7% are male, with an average age of 41.6 years.
Photograph fans show strongest brand affinity for Mobile phones (1.72×), Hornbach (1.9×), and Social media (1.62×) over the country average.
Photograph fans in Switzerland are most concentrated in Canton of Zürich (reach ~600K), Canton of Bern (reach ~300K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Photograph itself, the audience over-indexes on Hornbach (1.9×), Social media (1.62×), Wikipedia (1.91×), and Real property (2.29×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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