A data profile of the people who buy, follow and care about Photograph in Malaysia — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 3,855,496 people in Malaysia.
Photograph has an estimated audience of 3,855,496 people in Malaysia. 51.5% are female, 48.5% are male, average age 36.6. Top brand affinities: Sports betting, Luxury real estate, Natural skin care, HVAC, Pampers.
Top brand affinities include Sports betting, Luxury real estate, Natural skin care, with strongest over-indexing on Sports betting (4.21× the country average).
Demographically, the Photograph audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sustainability, Extroversion.
The typical Photograph fan in Malaysia is balanced, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for Sports betting.
The key figures that characterise the Photograph profile in Malaysia.
51.5% are female, 48.5% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 36.6 |
| Estimated audience size | 3,855,496 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Photograph audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 4.21× | ||
| 02 | Valentino | Fashion & Accessoires | 3.83× | ||
| 03 | Luxury real estate | Business & Career | 2.57× | ||
| 04 | Google Street View | Internet & Social Media | 2.09× | ||
| 05 | Pampers | Kids & Family | 1.85× | ||
| 06 | Sustainable energy | Home & Garden | 1.78× | ||
| 07 | Statistics | Business & Career | 1.75× | ||
| 08 | HVAC | Home & Garden | 1.70× | ||
| 09 | Wildlife photography | Technology & Electronics | 1.70× | ||
| 10 | Fashion blog | Fashion & Accessoires | 1.68× | ||
| 11 | Wearable technology | Technology & Electronics | 1.64× | ||
| 12 | Reebok | Fashion & Accessoires | 1.61× | ||
| 13 | TAG Heuer | Fashion & Accessoires | 1.60× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.59× | ||
| 15 | Cartier | Fashion & Accessoires | 1.59× | ||
| 16 | Patek Philippe | Fashion & Accessoires | 1.58× | ||
| 17 | Versace | Fashion & Accessoires | 1.56× | ||
| 18 | Balenciaga | Fashion & Accessoires | 1.53× | ||
| 19 | Animal rights | Politics & Society | 1.52× | ||
| 20 | Instant noodle | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.16× | |
| Extroversion | THRILL | 1.13× | |
| Travelling | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Social Media Usage | JOY | 0.85× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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