A data profile of the people who buy, follow and care about Photograph in Sweden — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 2,829,605 people in Sweden.
Photograph has an estimated audience of 2,829,605 people in Sweden. 57.7% are female, 42.3% are male, average age 44.4. Top brand affinities: Google, Mobile phones, Dogs, Happiness, KappAhl.
Top brand affinities include Google, Mobile phones, Dogs, with strongest over-indexing on Google (1.64× the country average).
Demographically, the Photograph audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Photograph fan in Sweden is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Photograph profile in Sweden.
57.7% are female, 42.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 44.4 |
| Estimated audience size | 2,829,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Photograph audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.56× | ||
| 02 | Real property | Home & Garden | 2.25× | ||
| 03 | Fiction books | Literature | 1.83× | ||
| 04 | Happiness | Health | 1.73× | ||
| 05 | Financial services | Business & Career | 1.73× | ||
| 06 | Hair products | Beauty & Wellness | 1.71× | ||
| 07 | Wikipedia | Internet & Social Media | 1.71× | ||
| 08 | Celebrity | Movies & TV | 1.70× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.68× | ||
| 10 | Dogs | Pets & Animals | 1.67× | ||
| 11 | Intersport | Shopping | 1.67× | ||
| 12 | KappAhl | Fashion & Accessoires | 1.66× | ||
| 13 | Mobile phones | Technology & Electronics | 1.65× | ||
| 14 | Internet & Social Media | 1.64× | |||
| 15 | Video games | Games | 1.62× | ||
| 16 | Festival | Music & Radio | 1.62× | ||
| 17 | Bars | Travel & Leisure | 1.58× | ||
| 18 | Crochet | Home & Garden | 1.56× | ||
| 19 | Modern architecture | Arts & Culture | 1.56× | ||
| 20 | Current events | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Extroversion | THRILL | 1.39× | |
| Pet Ownership | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.92× | |
| Sustainability | BALANCE | 0.94× | |
| Family Orientation | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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