A data profile of the people who buy, follow and care about Photograph in Finland — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 1,222,746 people in Finland.
Photograph has an estimated audience of 1,222,746 people in Finland. 62.7% are female, 37.3% are male, average age 43.1. Top brand affinities: Google, Finnair, Mobile phones, Gina Tricot, WhatsApp.
Top brand affinities include Google, Finnair, Mobile phones, with strongest over-indexing on Google (1.61× the country average).
Demographically, the Photograph audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Photograph fan in Finland is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Photograph profile in Finland.
62.7% are female, 37.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 43.1 |
| Estimated audience size | 1,222,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Photograph audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.37× | ||
| 02 | Instant messaging | Internet & Social Media | 2.04× | ||
| 03 | Swimming pool | Sports | 2.01× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 1.86× | ||
| 05 | Wikipedia | Internet & Social Media | 1.85× | ||
| 06 | Celebrity | Movies & TV | 1.79× | ||
| 07 | Lunch | Food & Beverages | 1.77× | ||
| 08 | Flower | Home & Garden | 1.72× | ||
| 09 | Lindex | Fashion & Accessoires | 1.68× | ||
| 10 | Fiction books | Literature | 1.66× | ||
| 11 | Video games | Games | 1.63× | ||
| 12 | Hair products | Beauty & Wellness | 1.63× | ||
| 13 | Internet & Social Media | 1.62× | |||
| 14 | Internet & Social Media | 1.61× | |||
| 15 | Mobile phones | Technology & Electronics | 1.61× | ||
| 16 | Dogs | Pets & Animals | 1.61× | ||
| 17 | Finnair | Travel & Leisure | 1.59× | ||
| 18 | Happiness | Health | 1.57× | ||
| 19 | Meat | Food & Beverages | 1.55× | ||
| 20 | Valtteri Bottas | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Extroversion | THRILL | 1.30× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.94× | |
| Creativity | OPEN | 0.97× | |
| Mindfulness | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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