Photograph Audience in Spain

Photograph has an estimated audience of 9,924,185 people in Spain. 59.4% are female, 40.6% are male, average age 42.7. Top brand affinities: Fine-art photography, WhatsApp, TripAdvisor, Iberia (airline), MSN.

Top brand affinities include Fine-art photography, WhatsApp, TripAdvisor, with strongest over-indexing on Fine-art photography (4.35× the country average). Demographically, the Photograph audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Community Orientation.

Category: Technology & Electronics · Type: Topic

Demographics of Photograph fans

Demographic split for Photograph audience in Spain
MetricValue
Female59.4%
Male40.6%
Average age42.7
Estimated audience size9,924,185

Audience persona

The typical Photograph fan in Spain is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Fine-art photography.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Photograph audience
BrandAffinityCategory
Fine-art photography4.35×Technology & Electronics
WhatsApp1.94×Internet & Social Media
TripAdvisor2.92×Travel & Leisure
Iberia (airline)1.8×Travel & Leisure
MSN2.51×News
Aldi2.11×Shopping
Livemusic2.84×Music & Radio
Local food2.47×Food & Beverages
Flower1.96×Home & Garden
Lunch2.71×Food & Beverages
Movistar1.75×Technology & Electronics
Coches.net1.64×Cars & Mobility
Stradivarius1.74×Shopping
CAC 401.94×Business & Career
Travel photography2.17×Technology & Electronics
Kundalini yoga3.46×Health
Wikipedia1.8×Internet & Social Media
Conforama2.08×Home & Garden
Poetry1.53×Literature
Real property1.98×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Photograph audience
TraitClusterScore
TravellingTHRILL1.34
Community OrientationOPEN1.21
Design AffinityPREMIUM1.21
DIY MentalityTHRILL1.14
Luxury OrientationPREMIUM1.12
MindfulnessBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Photograph
CountryShare
United States20.5%
Japan5.8%
China5.1%

See Photograph audiences in other countries

More Technology & Electronics audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.