Rascasse Audience Intelligence

Photograph Audience in Canada

A data profile of the people who buy, follow and care about Photograph in Canada — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 10,823,800 people in Canada.

#66among Topic in Canada#6in Technology & Electronics

The average Photograph fan in Canada is 40.3 years old, balanced, and lives primarily in Ontario.

The audience is concentrated in Ontario, British Columbia, Alberta.

Top brand affinities include Real property, Bored Panda, Blanket, with strongest over-indexing on Real property (1.64× the country average).

Demographically, the Photograph audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical Photograph fan in Canada is balanced, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Real property.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photograph profile in Canada.

Audience size
10.8M
in Canada
Gender
53.5%♀
46.5% male
Age
40.3
average years
Country rank
#98
Topic in Canada
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photograph fans

53.5% are female, 46.5% are male, average age 40.3.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Photograph audience in Canada
MetricValue
Female53.5%
Male46.5%
Average age40.3
Estimated audience size10,823,800
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Photograph audience in Canada
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Photograph audience comes from Canada.

Worldwide audience distribution share by country for Photograph
CountryShare
United States20.5%
Japan5.8%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photograph audience in Canada is strongest.

Fig. 05

Top regions by affinity

Photograph fans by region: top regions in Canada
#RegionReachAffinity×
01British Columbia~2.5M1.43×
02Ontario~6.5M1.41×
03Alberta~1.5M1.24×
04Saskatchewan~400K1.11×
05Manitoba~400K1.07×
06New Brunswick~200K0.99×
07Nova Scotia~300K0.91×
08Prince Edward Island~40K0.83×
09Newfoundland and Labrador~100K0.79×
10Quebec~1.5M0.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photograph audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photograph audience
#·InterestCategoryAffinity×
01Italo discoMusic & Radio2.10×
02Bored PandaInternet & Social Media1.93×
03Lee Min-hoFashion & Accessoires1.93×
04DuvetHome & Garden1.92×
05DiplomacyPolitics & Society1.85×
06Image scannerTechnology & Electronics1.82×
07Princess PollyFashion & Accessoires1.80×
08John TravoltaMovies & TV1.79×
09Ashton KutcherMovies & TV1.77×
10Hulk HoganSports1.75×
11OtterBoxTechnology & Electronics1.75×
12Real propertyHome & Garden1.64×
13BlanketHome & Garden1.62×
14New LookFashion & Accessoires1.59×
15SanrioBusiness & Career1.59×
16AllkpopMusic & Radio1.58×
17FentyBeautyBeauty & Wellness1.57×
18RamenFood & Beverages1.53×
19ScentsyHome & Garden1.53×
20George ClooneyMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photograph audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photograph audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.11×
IndividualismJOY1.11×
ExtroversionTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photograph audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
Luxury OrientationPREMIUM0.90×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Photograph have in Canada?

Photograph has an estimated audience of 10,823,800 people in Canada, concentrated in Ontario and British Columbia.

02

What is the gender split and age of Photograph fans?

53.5% of Photograph fans are female, 46.5% are male, with an average age of 40.3 years.

03

Which brands do Photograph fans like most?

Photograph fans show strongest brand affinity for Real property (1.64×), Bored Panda (1.93×), and Blanket (1.62×) over the country average.

04

Where do Photograph fans live in Canada?

Photograph fans in Canada are most concentrated in Ontario (reach ~6.5M), British Columbia (reach ~2.5M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Photograph fans also like?

Beyond Photograph itself, the audience over-indexes on Bored Panda (1.93×), Blanket (1.62×), John Travolta (1.79×), and George Clooney (1.52×) compared to the Canada average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Canada

See Photograph audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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