A data profile of the people who buy, follow and care about Photograph in Brazil — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 14,870,960 people in Brazil.
Photograph has an estimated audience of 14,870,960 people in Brazil. 61.8% are female, 38.2% are male, average age 39.0. Top brand affinities: Digital photography, Thailand, Duvet, Strawberry, Xabi Alonso.
Top brand affinities include Digital photography, Thailand, Duvet, with strongest over-indexing on Digital photography (1.53× the country average).
Demographically, the Photograph audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Photograph fan in Brazil is more female, around 39.0 years old, with strong Individualism tendencies and a notable affinity for Digital photography.
The key figures that characterise the Photograph profile in Brazil.
61.8% are female, 38.2% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 39.0 |
| Estimated audience size | 14,870,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Photograph audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banksy | Arts & Culture | 2.13× | ||
| 02 | Thailand | Travel & Leisure | 2.02× | ||
| 03 | Strawberry | Food & Beverages | 1.94× | ||
| 04 | Bangkok | Travel & Leisure | 1.90× | ||
| 05 | Fujifilm | Technology & Electronics | 1.86× | ||
| 06 | Xabi Alonso | Sports | 1.85× | ||
| 07 | Canon | Technology & Electronics | 1.80× | ||
| 08 | Nikon | Technology & Electronics | 1.77× | ||
| 09 | Diplomacy | Politics & Society | 1.75× | ||
| 10 | The Bahamas | Travel & Leisure | 1.74× | ||
| 11 | Target Corporation | Shopping | 1.72× | ||
| 12 | Cotton On | Fashion & Accessoires | 1.67× | ||
| 13 | Duvet | Home & Garden | 1.66× | ||
| 14 | IU (singer) | Music & Radio | 1.66× | ||
| 15 | El Corte Inglés | Shopping | 1.63× | ||
| 16 | colleen hoover | Literature | 1.58× | ||
| 17 | Allkpop | Music & Radio | 1.56× | ||
| 18 | Louvre | Travel & Leisure | 1.56× | ||
| 19 | Digital photography | Business & Career | 1.53× | ||
| 20 | Oscar Niemeyer | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.21× | |
| Community Orientation | OPEN | 1.17× | |
| Travelling | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.84× | |
| Tradition | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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