Photograph Audience in Brazil

Photograph has an estimated audience of 14,870,960 people in Brazil. 61.8% are female, 38.2% are male, average age 39.0. Top brand affinities: Neymar, Social media, Sport Club do Recife, Children's clothing, Fast food.

Top brand affinities include Neymar, Social media, Sport Club do Recife, with strongest over-indexing on Neymar (1.54× the country average). Demographically, the Photograph audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Category: Technology & Electronics · Type: Topic

Demographics of Photograph fans

Demographic split for Photograph audience in Brazil
MetricValue
Female61.8%
Male38.2%
Average age39.0
Estimated audience size14,870,960

Audience persona

The typical Photograph fan in Brazil is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Neymar.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Photograph audience
BrandAffinityCategory
Neymar1.54×Sports
Social media1.54×Business & Career
Sport Club do Recife1.97×Sports
Children's clothingFashion & Accessoires
Fast food1.63×Food & Beverages
Telegram2.07×Internet & Social Media
Beauty salons1.51×Beauty & Wellness
UEFA Champions League1.55×Sports
Skin care1.96×Beauty & Wellness
Spotify1.55×Internet & Social Media
Lojas Renner1.88×Fashion & Accessoires
Electrolux1.91×Home & Garden
Sephora2.02×Shopping
Real property1.64×Home & Garden
Discount stores1.55×Shopping
Handbags1.71×Fashion & Accessoires
Samsung1.57×Technology & Electronics
Organic food1.67×Food & Beverages
Steam2.14×Games
mulheres1.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Photograph audience
TraitClusterScore
MindfulnessBALANCE1.66
Design AffinityPREMIUM1.53
CreativityOPEN1.43
Price SensitivityPREMIUM1.43
Risk AppetiteTHRILL1.4
Luxury OrientationPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Photograph
CountryShare
United States20.5%
Japan5.8%
China5.1%

See Photograph audiences in other countries

More Technology & Electronics audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.