Photograph Audience in Brazil
Photograph has an estimated audience of 14,870,960 people in Brazil. 61.8% are female, 38.2% are male, average age 39.0. Top brand affinities: Neymar, Social media, Sport Club do Recife, Children's clothing, Fast food.
Top brand affinities include Neymar, Social media, Sport Club do Recife, with strongest over-indexing on Neymar (1.54× the country average). Demographically, the Photograph audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Technology & Electronics · Type: Topic
Demographics of Photograph fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 39.0 |
| Estimated audience size | 14,870,960 |
Audience persona
The typical Photograph fan in Brazil is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Neymar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Neymar | 1.54× | Sports |
| Social media | 1.54× | Business & Career |
| Sport Club do Recife | 1.97× | Sports |
| Children's clothing | 2× | Fashion & Accessoires |
| Fast food | 1.63× | Food & Beverages |
| Telegram | 2.07× | Internet & Social Media |
| Beauty salons | 1.51× | Beauty & Wellness |
| UEFA Champions League | 1.55× | Sports |
| Skin care | 1.96× | Beauty & Wellness |
| Spotify | 1.55× | Internet & Social Media |
| Lojas Renner | 1.88× | Fashion & Accessoires |
| Electrolux | 1.91× | Home & Garden |
| Sephora | 2.02× | Shopping |
| Real property | 1.64× | Home & Garden |
| Discount stores | 1.55× | Shopping |
| Handbags | 1.71× | Fashion & Accessoires |
| Samsung | 1.57× | Technology & Electronics |
| Organic food | 1.67× | Food & Beverages |
| Steam | 2.14× | Games |
| mulheres | 1.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.66 |
| Design Affinity | PREMIUM | 1.53 |
| Creativity | OPEN | 1.43 |
| Price Sensitivity | PREMIUM | 1.43 |
| Risk Appetite | THRILL | 1.4 |
| Luxury Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
See Photograph audiences in other countries
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.