A data profile of the people who buy, follow and care about Photograph in Mexico — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 6,044,220 people in Mexico.
Photograph has an estimated audience of 6,044,220 people in Mexico. 52.1% are female, 47.9% are male, average age 32.2. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Valentine's Day.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (448.33× the country average).
Demographically, the Photograph audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Photograph fan in Mexico is balanced, around 32.2 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Photograph profile in Mexico.
52.1% are female, 47.9% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 32.2 |
| Estimated audience size | 6,044,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Photograph audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 473.47× | ||
| 02 | Costa Rica | Travel & Leisure | 448.33× | ||
| 03 | Shopping and fashion | Shopping | 157.78× | ||
| 04 | Valentine's Day | Kids & Family | 132.90× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 125.55× | ||
| 06 | Game consoles | Technology & Electronics | 95.24× | ||
| 07 | Catholic Church | Politics & Society | 78.18× | ||
| 08 | Sarcasm | Politics & Society | 56.86× | ||
| 09 | Travel agency | Travel & Leisure | 55.44× | ||
| 10 | Love & Sex | Kids & Family | 47.78× | ||
| 11 | El País | News | 45.49× | ||
| 12 | Banana | Food & Beverages | 44.07× | ||
| 13 | Broadcasting of sports events | Movies & TV | 44.07× | ||
| 14 | Mobile game | Games | 41.24× | ||
| 15 | Dentistry | Business & Career | 41.22× | ||
| 16 | Sexology | Kids & Family | 28.43× | ||
| 17 | Breastfeeding | Kids & Family | 27.01× | ||
| 18 | Papaya | Food & Beverages | 27.01× | ||
| 19 | Multi-level marketing | Business & Career | 27.01× | ||
| 20 | Freeware | Technology & Electronics | 24.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 16.26× | |
| Travelling | THRILL | 14.62× | |
| Urban Lifestyle | OPEN | 3.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Tradition | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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