A data profile of the people who buy, follow and care about Photograph in Austria — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 1,781,070 people in Austria.
Photograph has an estimated audience of 1,781,070 people in Austria. 56.4% are female, 43.6% are male, average age 39.5. Top brand affinities: Austrian Airlines, Travel photography, Hobby, Wikipedia, Instant messaging.
Top brand affinities include Austrian Airlines, Travel photography, Hobby, with strongest over-indexing on Austrian Airlines (1.58× the country average).
Demographically, the Photograph audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Travelling, Community Orientation.
The typical Photograph fan in Austria is more female, around 39.5 years old, with strong Travelling tendencies and a notable affinity for Austrian Airlines.
The key figures that characterise the Photograph profile in Austria.
56.4% are female, 43.6% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 39.5 |
| Estimated audience size | 1,781,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Photograph audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel photography | Technology & Electronics | 2.37× | ||
| 02 | Fine-art photography | Technology & Electronics | 2.13× | ||
| 03 | Wildlife photography | Technology & Electronics | 2.00× | ||
| 04 | Instant messaging | Internet & Social Media | 1.75× | ||
| 05 | Italian cuisine | Food & Beverages | 1.74× | ||
| 06 | Viral video | Internet & Social Media | 1.70× | ||
| 07 | Hiking boot | Fashion & Accessoires | 1.67× | ||
| 08 | Wikipedia | Internet & Social Media | 1.64× | ||
| 09 | Cineplexx Cinemas | Movies & TV | 1.63× | ||
| 10 | Transfermarkt | Sports | 1.63× | ||
| 11 | Charity and causes | Business & Career | 1.62× | ||
| 12 | Digital photography | Business & Career | 1.62× | ||
| 13 | Austrian Airlines | Travel & Leisure | 1.58× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.57× | ||
| 15 | Hobby | Home & Garden | 1.56× | ||
| 16 | Toys | Games | 1.56× | ||
| 17 | University | Business & Career | 1.56× | ||
| 18 | Electronics | Technology & Electronics | 1.53× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.53× | ||
| 20 | Modern art | Arts & Culture | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.58× | |
| Community Orientation | OPEN | 1.39× | |
| Early Adopter Mentality | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Creativity | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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