A data profile of the people who buy, follow and care about Photograph in Portugal — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 3,362,328 people in Portugal.
The average Photograph fan in Portugal is 42.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include COS, Chicco, Target Corporation, with strongest over-indexing on COS (2.44× the country average).
Demographically, the Photograph audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 19 regions tracked by Rascasse.
The typical Photograph fan in Portugal is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for COS.
The key figures that characterise the Photograph profile in Portugal.
57.0% are female, 43.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.7 |
| Estimated audience size | 3,362,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Photograph audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
Where the Photograph audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1.5M | 1.74× | |
| 02 | Santarém District | ~300K | 1.74× | |
| 03 | Lisbon District | ~1.5M | 1.47× | |
| 04 | Faro District | ~300K | 1.21× | |
| 05 | Setúbal District | ~400K | 1.14× | |
| 06 | Madeira | ~100K | 1.07× | |
| 07 | Coimbra District | ~200K | 1.05× | |
| 08 | Aveiro District | ~300K | 1.03× | |
| 09 | Leiria District | ~200K | 1.01× | |
| 10 | Viana do Castelo District | ~80K | 0.98× | |
| 11 | Viseu District | ~100K | 0.97× | |
| 12 | Azores | ~90K | 0.97× | |
| 13 | Bragança District | ~40K | 0.97× | |
| 14 | Portalegre District | ~40K | 0.97× | |
| 15 | Castelo Branco District | ~60K | 0.96× | |
| 16 | Vila Real District | ~60K | 0.96× | |
| 17 | Évora District | ~60K | 0.96× | |
| 18 | Beja District | ~50K | 0.96× | |
| 19 | Guarda District | ~40K | 0.96× |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 2.44× | ||
| 02 | Target Corporation | Shopping | 2.00× | ||
| 03 | Kendall Jenner | Fashion & Accessoires | 1.82× | ||
| 04 | E! | Movies & TV | 1.75× | ||
| 05 | Canon | Technology & Electronics | 1.70× | ||
| 06 | Harrods | Shopping | 1.67× | ||
| 07 | Red Velvet (band) | Music & Radio | 1.65× | ||
| 08 | Astro (Malaysian satellite television) | Movies & TV | 1.62× | ||
| 09 | Chicco | Kids & Family | 1.61× | ||
| 10 | Rightmove | Home & Garden | 1.61× | ||
| 11 | Hippie | Politics & Society | 1.59× | ||
| 12 | Maxi-Cosi | Kids & Family | 1.55× | ||
| 13 | colleen hoover | Literature | 1.55× | ||
| 14 | FentyBeauty | Beauty & Wellness | 1.54× | ||
| 15 | Tide (brand) | Home & Garden | 1.53× | ||
| 16 | Maluma (singer) | Music & Radio | 1.51× | ||
| 17 | Louis Tomlinson | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Pet Ownership | JOY | 1.24× | |
| Design Affinity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Tradition | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.86× |
Photograph has an estimated audience of 3,362,328 people in Portugal, concentrated in Lisbon District and Porto District.
57.0% of Photograph fans are female, 43.0% are male, with an average age of 42.7 years.
Photograph fans show strongest brand affinity for COS (2.44×), Chicco (1.61×), and Target Corporation (2×) over the country average.
Photograph fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Photograph itself, the audience over-indexes on Chicco (1.61×), Target Corporation (2×), Hippie (1.59×), and Canon (1.7×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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