A data profile of the people who buy, follow and care about Photograph in Belgium — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 3,107,611 people in Belgium.
Photograph has an estimated audience of 3,107,611 people in Belgium. 55.7% are female, 44.3% are male, average age 43.0. Top brand affinities: Digital photography, Fine-art photography, Child development, Travel photography, Wildlife photography.
Top brand affinities include Digital photography, Fine-art photography, Child development, with strongest over-indexing on Digital photography (1.67× the country average).
Demographically, the Photograph audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Individualism, Travelling.
The typical Photograph fan in Belgium is more female, around 43.0 years old, with strong Individualism tendencies and a notable affinity for Digital photography.
The key figures that characterise the Photograph profile in Belgium.
55.7% are female, 44.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 43.0 |
| Estimated audience size | 3,107,611 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide Photograph audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fine-art photography | Technology & Electronics | 1.98× | ||
| 02 | BTS | Music & Radio | 1.85× | ||
| 03 | K-pop | Music & Radio | 1.79× | ||
| 04 | Digital camera | Technology & Electronics | 1.79× | ||
| 05 | Canon | Technology & Electronics | 1.79× | ||
| 06 | Watercolor painting | Arts & Culture | 1.72× | ||
| 07 | Korean drama | Movies & TV | 1.71× | ||
| 08 | Digital photography | Business & Career | 1.67× | ||
| 09 | Wildlife photography | Technology & Electronics | 1.62× | ||
| 10 | Child development | Business & Career | 1.60× | ||
| 11 | Fiberglass | Technology & Electronics | 1.59× | ||
| 12 | Personalisation | Home & Garden | 1.57× | ||
| 13 | Unique Gifts | Shopping | 1.55× | ||
| 14 | Lip gloss | Beauty & Wellness | 1.55× | ||
| 15 | One-piece swimsuit | Fashion & Accessoires | 1.55× | ||
| 16 | Travel photography | Technology & Electronics | 1.54× | ||
| 17 | Wedding videography | Kids & Family | 1.54× | ||
| 18 | Outfit of the day | Fashion & Accessoires | 1.53× | ||
| 19 | Diaper bag | Kids & Family | 1.51× | ||
| 20 | Banksy | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.24× | |
| Travelling | THRILL | 1.21× | |
| Design Affinity | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.92× | |
| DIY Mentality | THRILL | 0.93× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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