A data profile of the people who buy, follow and care about Photograph in Indonesia — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 8,124,050 people in Indonesia.
Photograph has an estimated audience of 8,124,050 people in Indonesia. 48.7% are female, 51.3% are male, average age 33.9. Top brand affinities: Traveloka, Kebaya, FamilyMart, Allkpop, Astro (Malaysian satellite television).
Top brand affinities include Traveloka, Kebaya, FamilyMart, with strongest over-indexing on Traveloka (1.72× the country average).
Demographically, the Photograph audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Photograph fan in Indonesia is balanced, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Traveloka.
The key figures that characterise the Photograph profile in Indonesia.
48.7% are female, 51.3% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 33.9 |
| Estimated audience size | 8,124,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Photograph audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital art | Arts & Culture | 1.97× | ||
| 02 | FamilyMart | Shopping | 1.84× | ||
| 03 | Sewing machine | Home & Garden | 1.84× | ||
| 04 | Allkpop | Music & Radio | 1.80× | ||
| 05 | Maybank | Business & Career | 1.80× | ||
| 06 | CIMB | Business & Career | 1.80× | ||
| 07 | Traveloka | Travel & Leisure | 1.72× | ||
| 08 | Astro (Malaysian satellite television) | Movies & TV | 1.72× | ||
| 09 | Scholarship | Kids & Family | 1.72× | ||
| 10 | 7-Eleven | Shopping | 1.72× | ||
| 11 | Michael Jackson | Music & Radio | 1.72× | ||
| 12 | Primary school | Kids & Family | 1.70× | ||
| 13 | Kebaya | Fashion & Accessoires | 1.66× | ||
| 14 | Self-love | Health | 1.61× | ||
| 15 | Luxury yacht | Travel & Leisure | 1.58× | ||
| 16 | Garuda Indonesia | Travel & Leisure | 1.56× | ||
| 17 | Loyalty program | Shopping | 1.54× | ||
| 18 | Powdered milk | Kids & Family | 1.53× | ||
| 19 | Modern architecture | Arts & Culture | 1.52× | ||
| 20 | Self-employment | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.21× | |
| Design Affinity | PREMIUM | 1.14× | |
| Career Orientation | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.87× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Community Orientation | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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