A data profile of the people who buy, follow and care about Garuda Indonesia in Indonesia — modelled from more than twelve digital signal sources. Garuda Indonesia has an estimated audience of 2,374,571 people in Indonesia.
The average Garuda Indonesia fan in Indonesia is 33.1 years old, balanced, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, West Java, Banten.
Top brand affinities include Jakarta, TV, Tokopedia, with strongest over-indexing on Jakarta (1.58× the country average).
Demographically, the Garuda Indonesia audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Garuda Indonesia fan in Indonesia is balanced, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Jakarta.
The key figures that characterise the Garuda Indonesia profile in Indonesia.
49.9% are female, 50.1% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 33.1 |
| Estimated audience size | 2,374,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 33% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 8% |
Where the Garuda Indonesia audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~600K | 3.24× | |
| 02 | Bali | ~100K | 2.73× | |
| 03 | Banten | ~200K | 2.21× | |
| 04 | Papua (province) | ~20K | 1.42× | |
| 05 | Riau Islands | ~30K | 1.24× | |
| 06 | Bangka-Belitung Islands | ~10K | 1.22× | |
| 07 | Special Region of Yogyakarta | ~40K | 1.09× | |
| 08 | North Sulawesi | ~30K | 1.07× | |
| 09 | South Sumatra | ~60K | 1.02× | |
| 10 | North Maluku | ~8K | 0.98× | |
| 11 | East Kalimantan | ~40K | 0.97× | |
| 12 | Maluku | ~10K | 0.89× | |
| 13 | Central Kalimantan | ~20K | 0.88× | |
| 14 | North Sumatra | ~100K | 0.87× | |
| 15 | South Kalimantan | ~30K | 0.85× | |
| 16 | Gorontalo (disambiguation)(2) | ~9K | 0.85× | |
| 17 | West Nusa Tenggara | ~20K | 0.84× | |
| 18 | South Sulawesi | ~60K | 0.81× | |
| 19 | Riau | ~50K | 0.81× | |
| 20 | Jambi | ~20K | 0.81× | |
| 21 | West Kalimantan | ~30K | 0.78× | |
| 22 | West Java | ~300K | 0.77× | |
| 23 | West Papua | ~6K | 0.76× | |
| 24 | Aceh | ~20K | 0.75× | |
| 25 | Southeast Sulawesi | ~10K | 0.75× | |
| 26 | West Sumatra | ~30K | 0.73× | |
| 27 | Central Java | ~200K | 0.72× | |
| 28 | Central Sulawesi | ~20K | 0.72× | |
| 29 | East Java | ~200K | 0.70× | |
| 30 | East Nusa Tenggara | ~20K | 0.68× | |
| 31 | Bengkulu | ~10K | 0.68× | |
| 32 | North Kalimantan | ~5K | 0.67× | |
| 33 | Lampung | ~30K | 0.65× | |
| 34 | West Sulawesi | ~6K | 0.65× |
The strongest cross-interests of the Garuda Indonesia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pertamina | Cars & Mobility | 2.10× | ||
| 02 | Medan | Travel & Leisure | 1.78× | ||
| 03 | Tokopedia | Shopping | 1.77× | ||
| 04 | Bandung | Travel & Leisure | 1.73× | ||
| 05 | Snack food | Food & Beverages | 1.72× | ||
| 06 | Malaysia | Travel & Leisure | 1.70× | ||
| 07 | Malay language | Politics & Society | 1.69× | ||
| 08 | Leisure | Travel & Leisure | 1.68× | ||
| 09 | Reseller | Shopping | 1.68× | ||
| 10 | Men's clothing | Fashion & Accessoires | 1.67× | ||
| 11 | Bali | Travel & Leisure | 1.64× | ||
| 12 | Women's clothing | Fashion & Accessoires | 1.63× | ||
| 13 | K-pop | Music & Radio | 1.63× | ||
| 14 | Korean drama | Movies & TV | 1.63× | ||
| 15 | Jakarta | Travel & Leisure | 1.58× | ||
| 16 | Cuisine | Food & Beverages | 1.58× | ||
| 17 | Shoes | Fashion & Accessoires | 1.56× | ||
| 18 | Drama movies | Movies & TV | 1.54× | ||
| 19 | Restaurants | Food & Beverages | 1.52× | ||
| 20 | TV | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.00× | |
| Design Affinity | PREMIUM | 1.71× | |
| Need for Security | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.27× | |
| Tradition | CONSERVATISM | 1.27× | |
| Family Orientation | CONSERVATISM | 1.33× |
Garuda Indonesia's target market in Indonesia covers an estimated 2,374,571 people, concentrated in Jakarta and West Java.
49.9% of the Garuda Indonesia audience are female, 50.1% are male, with an average age of 33.1 years.
Garuda Indonesia fans show strongest brand affinity for Jakarta (1.58×), TV (1.51×), and Tokopedia (1.77×) over the country average.
Garuda Indonesia fans in Indonesia are most concentrated in Jakarta (reach ~600K), West Java (reach ~300K), and Banten (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Garuda Indonesia itself, the audience over-indexes on TV (1.51×), Tokopedia (1.77×), Malaysia (1.7×), and Women's clothing (1.63×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Garuda Indonesia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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