A data profile of the people who buy, follow and care about Allkpop in Indonesia — modelled from more than twelve digital signal sources. Allkpop has an estimated audience of 2,918,409 people in Indonesia.
The average Allkpop fan in Indonesia is 31.4 years old, more female, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, West Java, East Java.
Top brand affinities include Real Madrid C.F., Food and drink, Persib Bandung, with strongest over-indexing on Real Madrid C.F. (1.74× the country average).
Demographically, the Allkpop audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Allkpop fan in Indonesia is more female, around 31.4 years old, with strong Tradition tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Allkpop profile in Indonesia.
60.8% are female, 39.2% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 31.4 |
| Estimated audience size | 2,918,409 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 35% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Allkpop audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.8% |
| Indonesia | 15.2% |
| Philippines | 6.1% |
Where the Allkpop audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~900K | 3.87× | |
| 02 | North Sumatra | ~300K | 2.19× | |
| 03 | Banten | ~200K | 2.00× | |
| 04 | Riau Islands | ~50K | 1.68× | |
| 05 | West Java | ~700K | 1.57× | |
| 06 | East Java | ~500K | 1.44× | |
| 07 | North Kalimantan | ~10K | 1.44× | |
| 08 | Special Region of Yogyakarta | ~60K | 1.33× | |
| 09 | Jambi | ~40K | 1.20× | |
| 10 | Southeast Sulawesi | ~20K | 1.11× | |
| 11 | Bali | ~60K | 1.06× | |
| 12 | Central Java | ~300K | 1.01× | |
| 13 | Aceh | ~40K | 0.97× | |
| 14 | Central Kalimantan | ~20K | 0.97× | |
| 15 | North Sulawesi | ~30K | 0.96× | |
| 16 | West Papua | ~9K | 0.96× | |
| 17 | Bangka-Belitung Islands | ~10K | 0.95× | |
| 18 | West Sulawesi | ~10K | 0.93× | |
| 19 | Gorontalo (disambiguation)(2) | ~10K | 0.92× | |
| 20 | North Maluku | ~9K | 0.92× | |
| 21 | South Kalimantan | ~30K | 0.91× | |
| 22 | Bengkulu | ~20K | 0.91× | |
| 23 | Maluku | ~10K | 0.90× | |
| 24 | East Nusa Tenggara | ~30K | 0.89× | |
| 25 | Papua (province) | ~20K | 0.89× | |
| 26 | Lampung | ~50K | 0.88× | |
| 27 | Central Sulawesi | ~20K | 0.87× | |
| 28 | East Kalimantan | ~40K | 0.83× | |
| 29 | South Sulawesi | ~70K | 0.80× | |
| 30 | West Kalimantan | ~30K | 0.78× | |
| 31 | West Sumatra | ~40K | 0.77× | |
| 32 | West Nusa Tenggara | ~30K | 0.76× | |
| 33 | Riau | ~50K | 0.70× | |
| 34 | South Sumatra | ~50K | 0.66× |
The strongest cross-interests of the Allkpop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tokopedia | Shopping | 2.19× | ||
| 02 | Malaysia | Travel & Leisure | 1.95× | ||
| 03 | Jakarta | Travel & Leisure | 1.81× | ||
| 04 | FC Barcelona | Sports | 1.79× | ||
| 05 | Real Madrid C.F. | Sports | 1.74× | ||
| 06 | Beverages | Food & Beverages | 1.73× | ||
| 07 | TV | Movies & TV | 1.72× | ||
| 08 | Internet & Social Media | 1.72× | |||
| 09 | Persib Bandung | Sports | 1.71× | ||
| 10 | Manchester United F.C. | Sports | 1.69× | ||
| 11 | Food and drink | Food & Beverages | 1.68× | ||
| 12 | Clothing | Fashion & Accessoires | 1.66× | ||
| 13 | Reading | Literature | 1.66× | ||
| 14 | Entertainment | Movies & TV | 1.64× | ||
| 15 | Music | Business & Career | 1.63× | ||
| 16 | Food | Food & Beverages | 1.63× | ||
| 17 | Consumer electronics | Technology & Electronics | 1.62× | ||
| 18 | Video | Movies & TV | 1.60× | ||
| 19 | Games | Games | 1.54× | ||
| 20 | Sports | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.63× | |
| Individualism | JOY | 1.59× | |
| Healthy Lifestyle | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.31× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Design Affinity | PREMIUM | 1.40× |
Allkpop has an estimated audience of 2,918,409 people in Indonesia, concentrated in Jakarta and West Java.
60.8% of Allkpop fans are female, 39.2% are male, with an average age of 31.4 years.
Allkpop fans show strongest brand affinity for Real Madrid C.F. (1.74×), Food and drink (1.68×), and Persib Bandung (1.71×) over the country average.
Allkpop fans in Indonesia are most concentrated in Jakarta (reach ~900K), West Java (reach ~700K), and East Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Allkpop itself, the audience over-indexes on Food and drink (1.68×), Persib Bandung (1.71×), Tokopedia (2.19×), and Consumer electronics (1.62×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Allkpop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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