Rascasse Audience Intelligence

Beverages Audience in Indonesia

A data profile of the people who buy, follow and care about Beverages in Indonesia — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 13,199,809 people in Indonesia.

#24among Lifestyle cluster in Indonesia
#34among Topic in Indonesia
#3in Food & Beverages

The average Beverages fan in Indonesia is 34.6 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Beverages profile in Indonesia.

Audience size
13.2M
in Indonesia
Gender
50.9%♀
49.1% male
Age
34.6
average years
Country rank
#45
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beverages fans

50.9% are female, 49.1% are male, average age 34.6.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Beverages audience in Indonesia
MetricValue
Female50.9%
Male49.1%
Average age34.6
Estimated audience size13,199,809
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Beverages audience in Indonesia
Age bracketShare%
16-1922%
20-2932%
30-3921%
40-4914%
50+9%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Beverages audience comes from Indonesia.

Worldwide audience distribution share by country for Beverages
CountryShare
United States18.1%
Japan6.5%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beverages audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Beverages fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~600K2.33×
02Special Region of Yogyakarta~400K1.96×
03Bangka-Belitung Islands~90K1.40×
04Central Java~1.5M1.31×
05Jakarta~1.5M1.29×
06East Java~1.5M1.22×
07Banten~600K1.18×
08Riau Islands~200K1.13×
09South Kalimantan~200K1.12×
10North Sulawesi~100K1.05×
11South Sulawesi~400K1.04×
12East Kalimantan~200K1.01×
13Central Kalimantan~100K1.00×
14South Sumatra~300K0.99×
15West Papua~40K0.98×
16Gorontalo (disambiguation)(2)~50K0.96×
17North Kalimantan~40K0.96×
18West Java~2M0.95×
19West Sulawesi~50K0.95×
20Bengkulu~100K0.94×
21Papua (province)~70K0.94×
22Riau~300K0.93×
23Lampung~300K0.93×
24Jambi~100K0.93×
25North Maluku~40K0.93×
26Southeast Sulawesi~90K0.92×
27Maluku~60K0.92×
28West Kalimantan~200K0.91×
29West Nusa Tenggara~100K0.89×
30Central Sulawesi~100K0.88×
31North Sumatra~500K0.87×
32East Nusa Tenggara~100K0.86×
33West Sumatra~200K0.82×
34Aceh~100K0.81×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Indonesia

See Beverages audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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