A data profile of the people who buy, follow and care about Beverages in Malaysia — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 6,991,951 people in Malaysia.
Beverages has an estimated audience of 6,991,951 people in Malaysia. 52.0% are female, 48.0% are male, average age 38.4. Top brand affinities: The Dictator (2012 film), Ford Transit, Air Miles, The Charlie Brown and Snoopy Show, Prostate-specific antigen.
Top brand affinities include The Dictator (2012 film), Ford Transit, Air Miles, with strongest over-indexing on The Dictator (2012 film) (1.52× the country average).
Demographically, the Beverages audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Need for Security.
The typical Beverages fan in Malaysia is balanced, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for The Dictator (2012 film).
The key figures that characterise the Beverages profile in Malaysia.
52.0% are female, 48.0% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 38.4 |
| Estimated audience size | 6,991,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Beverages audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
The strongest cross-interests of the Beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TV3 Lithuania | Movies & TV | 1.66× | ||
| 02 | Bathstore | Shopping | 1.60× | ||
| 03 | Air Miles | Travel & Leisure | 1.59× | ||
| 04 | Ford Transit | Cars & Mobility | 1.58× | ||
| 05 | Hot Latin Songs | Topic | 1.57× | ||
| 06 | Bagaholicboy | Fashion & Accessoires | 1.56× | ||
| 07 | Palo Alto Networks | Technology & Electronics | 1.55× | ||
| 08 | Mattress Warehouse | Home & Garden | 1.54× | ||
| 09 | Maisons du Monde | Home & Garden | 1.54× | ||
| 10 | Her Majesty's Theatre | Arts & Culture | 1.53× | ||
| 11 | The Dictator (2012 film) | Movies & TV | 1.52× | ||
| 12 | Prostate-specific antigen | Health | 1.52× | ||
| 13 | Overboard (film) | Movies & TV | 1.52× | ||
| 14 | Process management | Business & Career | 1.52× | ||
| 15 | Behavioral neuroscience | Health | 1.52× | ||
| 16 | Castle town | POI | 1.52× | ||
| 17 | The Charlie Brown and Snoopy Show | Movies & TV | 1.51× | ||
| 18 | Rehearsal dinner | Kids & Family | 1.51× | ||
| 19 | The Magician (Tarot card) | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.00× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Price Sensitivity | PREMIUM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Travelling | THRILL | 0.75× | |
| Individualism | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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