A data profile of the people who buy, follow and care about Beverages in Australia — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 11,807,500 people in Australia.
The average Beverages fan in Australia is 42.6 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
The key figures that characterise the Beverages profile in Australia.
58.1% are female, 41.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.6 |
| Estimated audience size | 11,807,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Beverages audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
Where the Beverages audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~4.5M | 1.22× | |
| 02 | Queensland | ~3M | 1.03× | |
| 03 | Northern Territory | ~100K | 1.02× | |
| 04 | New South Wales | ~4.5M | 1.00× | |
| 05 | South Australia | ~900K | 0.99× | |
| 06 | Tasmania | ~200K | 0.98× | |
| 07 | Western Australia | ~1.5M | 0.92× | |
| 08 | Australian Capital Territory | ~200K | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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