Rascasse Audience Intelligence

Beverages Audience in Switzerland

A data profile of the people who buy, follow and care about Beverages in Switzerland — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 3,568,399 people in Switzerland.

#22among Lifestyle cluster in Switzerland
#30among Topic in Switzerland
#6in Food & Beverages

The average Beverages fan in Switzerland is 42.3 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.

Demographically, the Beverages audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Beverages profile in Switzerland.

Audience size
3.6M
in Switzerland
Gender
56.2%♀
43.8% male
Age
42.3
average years
Country rank
#58
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beverages fans

56.2% are female, 43.8% are male, average age 42.3.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Beverages audience in Switzerland
MetricValue
Female56.2%
Male43.8%
Average age42.3
Estimated audience size3,568,399
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Beverages audience in Switzerland
Age bracketShare%
16-1911%
20-2919%
30-3921%
40-4924%
50+25%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Beverages audience comes from Switzerland.

Worldwide audience distribution share by country for Beverages
CountryShare
United States18.1%
Japan6.5%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beverages audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Beverages fans by region: top regions in Switzerland
#RegionReachAffinity×
01Luzern~200K1.50×
02Aargau~300K1.48×
03Canton of St. Gallen~300K1.46×
04Canton of Bern~500K1.40×
05Canton of Zürich~800K1.36×
06Thurgau~100K1.32×
07Basel-Landschaft~100K1.22×
08Uri~10K1.21×
09Solothurn~100K1.18×
10Appenzell Innerrhoden~5K1.15×
11Schwyz~60K1.13×
12Graubünden~90K1.06×
13Appenzell Ausserrhoden~20K1.06×
14Canton of Nidwalden~10K1.06×
15Canton of Glarus~10K1.06×
16Canton of Obwalden~10K1.05×
17Canton of Zug~50K1.03×
18Basel-City~100K0.99×
19Schaffhausen~30K0.99×
20Jura~20K0.97×
21Neuchatel~70K0.89×
22Fribourg~100K0.79×
23Valais~100K0.77×
24Canton of Geneva~200K0.76×
25Ticino~100K0.73×
26Vaud~200K0.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beverages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beverages audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.04×
Healthy LifestyleBALANCE0.84×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beverages audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.33×
TravellingTHRILL0.62×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Appendix

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More Lifestyle cluster audiences in Switzerland

See Beverages audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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