A data profile of the people who buy, follow and care about Beverages in Poland — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 7,687,103 people in Poland.
Beverages has an estimated audience of 7,687,103 people in Poland. 60.7% are female, 39.3% are male, average age 38.8. Top brand affinities: Brewing, Eindhoven, Malt whisky, Blended malt whisky, Saeco.
Top brand affinities include Brewing, Eindhoven, Malt whisky, with strongest over-indexing on Brewing (1.6× the country average).
Demographically, the Beverages audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Individualism, Sustainability.
The typical Beverages fan in Poland is more female, around 38.8 years old, with strong Individualism tendencies and a notable affinity for Brewing.
The key figures that characterise the Beverages profile in Poland.
60.7% are female, 39.3% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 38.8 |
| Estimated audience size | 7,687,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Beverages audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
The strongest cross-interests of the Beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grain whisky | Food & Beverages | 1.89× | ||
| 02 | Blended malt whisky | Food & Beverages | 1.85× | ||
| 03 | Dewar's | Food & Beverages | 1.84× | ||
| 04 | Malt whisky | Food & Beverages | 1.79× | ||
| 05 | Irish cuisine | Food & Beverages | 1.74× | ||
| 06 | Saeco | Home & Garden | 1.66× | ||
| 07 | Hackney carriage | Cars & Mobility | 1.62× | ||
| 08 | Tijuana | Travel & Leisure | 1.61× | ||
| 09 | Grant´s Whisky | Food & Beverages | 1.61× | ||
| 10 | Brewing | Food & Beverages | 1.60× | ||
| 11 | Kraft Heinz | Food & Beverages | 1.59× | ||
| 12 | Craps | Games | 1.57× | ||
| 13 | Dublin | Travel & Leisure | 1.56× | ||
| 14 | Vehicle for hire | Cars & Mobility | 1.56× | ||
| 15 | Mount Airy Casino Resort | Travel & Leisure | 1.56× | ||
| 16 | Eindhoven | Travel & Leisure | 1.55× | ||
| 17 | Pocono Mountains | Travel & Leisure | 1.55× | ||
| 18 | Real-time ridesharing | Cars & Mobility | 1.55× | ||
| 19 | Toyota HiAce | Cars & Mobility | 1.54× | ||
| 20 | Suntory | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.10× | |
| Sustainability | BALANCE | 0.99× | |
| Urban Lifestyle | OPEN | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.57× | |
| Design Affinity | PREMIUM | 0.67× | |
| Patriotism | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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