A data profile of the people who buy, follow and care about Shopping in Poland — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 14,480,730 people in Poland.
Shopping has an estimated audience of 14,480,730 people in Poland. 59.0% are female, 41.0% are male, average age 40.9. Top brand affinities: Evening gown, Little black dress, Online shopping malls, Baby toys, Craps.
Top brand affinities include Evening gown, Little black dress, Online shopping malls, with strongest over-indexing on Evening gown (1.68× the country average).
Demographically, the Shopping audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Shopping fan in Poland is more female, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Evening gown.
The key figures that characterise the Shopping profile in Poland.
59.0% are female, 41.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.9 |
| Estimated audience size | 14,480,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Shopping audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 7.1% |
| India | 5.9% |
The strongest cross-interests of the Shopping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Evening gown | Fashion & Accessoires | 1.68× | ||
| 02 | Poet shirt | Fashion & Accessoires | 1.58× | ||
| 03 | Little black dress | Fashion & Accessoires | 1.53× | ||
| 04 | Online shopping malls | Shopping | 1.52× | ||
| 05 | Baby toys | Kids & Family | 1.52× | ||
| 06 | Craps | Games | 1.51× | ||
| 07 | South China Sea | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.21× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Patriotism | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Quality Awareness | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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