Rascasse Audience Intelligence

Shopping audiences in Poland

The strongest Shopping audiences in Poland, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in Poland 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in Poland, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Poland — full ranking

  1. Shopping14.5M
  2. Online shopping13.5M
  3. Shopping and fashion11.8M
  4. Allegro (auction website)7.9M
  5. Auchan7.6M
  6. AliExpress7.4M
  7. RTV Euro AGD7.3M
  8. Lidl7M
  9. Kaufland7M
  10. Castorama7M
  11. Shopping malls6.3M
  12. Empik6.3M
  13. Notino6.2M
  14. Discount stores6.1M
  15. Coupons6.1M
  16. Media Expert5.6M
  17. Carrefour5.4M
  18. Discounts and allowances5.4M
  19. Gift4.8M
  20. H&M4.5M
  21. Sales promotion4.5M
  22. Media Markt4.4M
  23. Aldi4.4M
  24. OLX4.1M
  25. Rossmann4.1M
  26. Smyk3.8M
  27. Leroy Merlin3.6M
  28. Biedronka3.6M
  29. Zara3.5M
  30. Price3.4M
  31. Sephora3.4M
  32. Deal of the day2.9M
  33. Supermarket2.9M
  34. Stradivarius2.8M
  35. Temu2.8M
  36. Decathlon2.5M
  37. Zalando2.4M
  38. Circle K2.3M
  39. Deichmann2.3M
  40. EBay2.1M
  41. Primark2M
  42. Bershka1.9M
  43. Hypermarket1.9M
  44. Drop shipping1.9M
  45. Mango1.9M
  46. Metro (department store)1.7M
  47. Purchase discount1.7M
  48. Black Friday (shopping)1.7M
  49. KiK1.6M
  50. C&A1.6M
Section 02

Other categories in Poland