A data profile of the people who buy, follow and care about OLX in Poland — modelled from more than twelve digital signal sources. OLX has an estimated audience of 4,127,223 people in Poland.
OLX has an estimated audience of 4,127,223 people in Poland. 50.4% are female, 49.6% are male, average age 29.0. Top brand affinities: Google Maps, Digital wallet, Empik, Lidl, Castorama.
Top brand affinities include Google Maps, Digital wallet, Empik, with strongest over-indexing on Google Maps (3.0× the country average).
Demographically, the OLX audience skews balanced with an average age of 29.0, and over-indexes on personality traits such as Patriotism, Individualism.
The typical OLX fan in Poland is balanced, around 29.0 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the OLX profile in Poland.
50.4% are female, 49.6% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 29.0 |
| Estimated audience size | 4,127,223 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 21% | |
| 30-39 | 12% | |
| 40-49 | 8% | |
| 50+ | 8% |
The strongest cross-interests of the OLX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Funding | Business & Career | 6.75× | ||
| 02 | Digital wallet | Internet & Social Media | 6.12× | ||
| 03 | Google Maps | Internet & Social Media | 3.00× | ||
| 04 | Ketone | Health | 2.88× | ||
| 05 | Child development | Business & Career | 2.58× | ||
| 06 | Rossmann | Shopping | 2.47× | ||
| 07 | Home Design | Home & Garden | 2.38× | ||
| 08 | TUI | Travel & Leisure | 2.09× | ||
| 09 | Sephora | Shopping | 2.09× | ||
| 10 | Empik | Shopping | 2.06× | ||
| 11 | PUDELEK | News | 1.97× | ||
| 12 | Black Red White | Home & Garden | 1.97× | ||
| 13 | Lidl | Shopping | 1.92× | ||
| 14 | PKO Bank Polski | Business & Career | 1.92× | ||
| 15 | Castorama | Shopping | 1.90× | ||
| 16 | Music download | Technology & Electronics | 1.77× | ||
| 17 | H&M | Shopping | 1.72× | ||
| 18 | MBank | Business & Career | 1.68× | ||
| 19 | Motherhood | Kids & Family | 1.56× | ||
| 20 | Infant | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.21× | |
| Individualism | JOY | 1.93× | |
| Price Sensitivity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Urban Lifestyle | OPEN | 0.85× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for OLX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.