A data profile of the people who buy, follow and care about YouTube in Poland — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 10,806,549 people in Poland.
YouTube has an estimated audience of 10,806,549 people in Poland. 48.5% are female, 51.5% are male, average age 39.8. Top brand affinities: Zorro, Spider web, Najwyższy Czas!, Tripod (photography), Bella Thorne.
Top brand affinities include Zorro, Spider web, Najwyższy Czas!, with strongest over-indexing on Zorro (1.5× the country average).
Demographically, the YouTube audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical YouTube fan in Poland is balanced, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Zorro.
The key figures that characterise the YouTube profile in Poland.
48.5% are female, 51.5% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 39.8 |
| Estimated audience size | 10,806,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide YouTube audience comes from Poland.
| Country | Share |
|---|---|
| China | 10.1% |
| United States | 5.2% |
| India | 1.5% |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colombo | Travel & Leisure | 1.91× | ||
| 02 | Clique | Kids & Family | 1.89× | ||
| 03 | Spider web | Home & Garden | 1.83× | ||
| 04 | Roses, Girona | Travel & Leisure | 1.82× | ||
| 05 | Bella Thorne | Movies & TV | 1.81× | ||
| 06 | Najwyższy Czas! | News | 1.74× | ||
| 07 | Steve Harvey | Movies & TV | 1.73× | ||
| 08 | BrzydUla | Movies & TV | 1.63× | ||
| 09 | Megaron | Topic | 1.62× | ||
| 10 | Mandolin | Music & Radio | 1.59× | ||
| 11 | Tripod (photography) | Technology & Electronics | 1.58× | ||
| 12 | Telematics | Technology & Electronics | 1.56× | ||
| 13 | Will and testament | Politics & Society | 1.55× | ||
| 14 | Esophagus | Health | 1.54× | ||
| 15 | Tombstone, Arizona | Travel & Leisure | 1.53× | ||
| 16 | Tori Spelling | Movies & TV | 1.52× | ||
| 17 | Star Trek: Enterprise | Movies & TV | 1.52× | ||
| 18 | Virgo (constellation) | Politics & Society | 1.51× | ||
| 19 | Zorro | Literature | 1.50× | ||
| 20 | Funny Texts | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.98× | |
| Design Affinity | PREMIUM | 0.92× | |
| Urban Lifestyle | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.61× | |
| Sustainability | BALANCE | 0.64× | |
| Early Adopter Mentality | POWER | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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