A data profile of the people who buy, follow and care about Black Red White in Poland — modelled from more than twelve digital signal sources. Black Red White has an estimated audience of 2,889,666 people in Poland.
Black Red White has an estimated audience of 2,889,666 people in Poland. 77.0% are female, 23.0% are male, average age 37.5. Top brand affinities: Pepco, Castorama, Women's clothing, IKEA, Lidl.
Top brand affinities include Pepco, Castorama, Women's clothing, with strongest over-indexing on Pepco (2.37× the country average).
Demographically, the Black Red White audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Black Red White fan in Poland is more female, around 37.5 years old, with strong Individualism tendencies and a notable affinity for Pepco.
The key figures that characterise the Black Red White profile in Poland.
77.0% are female, 23.0% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 37.5 |
| Estimated audience size | 2,889,666 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Black Red White audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 79.9% |
| United States | 6.5% |
| Germany | 5.9% |
The strongest cross-interests of the Black Red White audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pepco | Fashion & Accessoires | 2.37× | ||
| 02 | Castorama | Shopping | 1.99× | ||
| 03 | PUDELEK | News | 1.94× | ||
| 04 | Rossmann | Shopping | 1.88× | ||
| 05 | Trousers | Fashion & Accessoires | 1.77× | ||
| 06 | Men's clothing | Fashion & Accessoires | 1.74× | ||
| 07 | H&M | Shopping | 1.74× | ||
| 08 | Discount stores | Shopping | 1.71× | ||
| 09 | Flower | Home & Garden | 1.71× | ||
| 10 | Lidl | Shopping | 1.70× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.66× | ||
| 12 | Dresses | Fashion & Accessoires | 1.59× | ||
| 13 | Psychology | Business & Career | 1.59× | ||
| 14 | Women's clothing | Fashion & Accessoires | 1.58× | ||
| 15 | Kaufland | Shopping | 1.58× | ||
| 16 | Garden | Home & Garden | 1.58× | ||
| 17 | IKEA | Home & Garden | 1.56× | ||
| 18 | Handbags | Fashion & Accessoires | 1.56× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.53× | ||
| 20 | Shopping malls | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.76× | |
| Need for Security | CONSERVATISM | 1.57× | |
| Patriotism | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.70× | |
| Convenience Orientation | PREMIUM | 0.83× | |
| Quality Awareness | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Black Red White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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